Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). More than 500 million daily active users (last updated by Instagram in 2017). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Power Digital Marketing

DECEMBER 1, 2022

The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. 5 This may be one of the many reasons 37% of marketers reported they would amplify their TikTok advertising. 4 Specifically: 62% of TikTok users are between the ages of 10 and 29 years old. Bumper ads.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. The time spent watching Instagram videos has increased 80% since 2017. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Common Video Marketing Statistics 1.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Year Launched: 2017 (Founded in 2016). Number of Users: 500 million+ monthly active users. In 2018, the lip-syncing app, Musical.ly merged with a similar one-year-old app called TikTok.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Girl Power Marketing

SEPTEMBER 30, 2021

scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. From Social to Advertising. At launch, TikTok offered no advertising opportunities for brands. By the time TikTok burst on the U.S. In fact, for some time, brands couldn’t even open verified accounts. From Teens to Everyone.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. Try YouTube advertising.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Sprout Social

JANUARY 16, 2020

This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. For example. This is, they’re organic, personable and relatable.

Gen Z 104

Gen Z Marketing Marketers Promotion 104

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. These generations have billions of dollars of direct spending power as well as influence over household spending. Dunkin’ (@dunkindonuts) June 2, 2017. Invest in paid advertising.

Gen Z 128

Gen Z Millennials User-Generated eCommerce 128

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. The top ten YouTubers earned 42% more revenue in 2018 compared to 2017.

Video Marketing 138

Video Marketing Millennials Gen Z User-Generated 138

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. 93% of social media advertisers use Facebook ads on a regular basis. It surpassed Twitter in business users in 2017.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Advertising: Brands leveraging the ’80s aesthetic in their ads. Experiences: Roller rinks and arcades.

Direct Mail 107

Direct Mail Gen Z Fashion Manufacturing 107

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In-game advertising. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. The social channel made news in 2017 when it reached more monthly active users than Twitter. The overall platform's story began in 1999 when QQ launched as a desktop messaging site.

Gen Z 131

Gen Z Millennials User-Generated eCommerce 131

Sprout Social

JULY 27, 2021

This year, Love Island earned its broadcasting channel ITV £12m in advertising fees before the first episode even aired. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms.

Gen Z 119

Gen Z Fashion Influencer Marketing Millennials 119

Hootsuite

AUGUST 19, 2020

Platforms used: Twitter, Instagram, Facebook, YouTube & traditional advertising. Combining TV advertising and social media engagement, the values-driven campaign focused on Starbucks’ desire to be inclusive toward people of all genders, by honouring their chosen names. We hear your true name and we celebrate it. whatsyourname.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JULY 9, 2019

Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. December 2017 I made a promise to myself to start something and not quit! When deciding on the format and scope of your partnership, keep your target audience in mind. View this post on Instagram. #ad ad | GIVEAWAY TIME!

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Sprout Social

AUGUST 29, 2019

The “monetizable” part is actually a key component of this Twitter stat, as the company has stated that its daily active user totals only reflect accounts that can see advertisements, which are not necessarily present for those using third-party apps. This differs significantly from similar stats shared by other networks.

Gen Z 99

Gen Z Millennials Analytics Advertising 99

Hootsuite

FEBRUARY 20, 2020

General social media statistics. Social media advertising statistics. Social media advertising statistics. Pinterest users have doubled the number of pins in three years , from 100 billion in early 2017 to 200 billion in early 2020. 72% of Gen Z users on Snapchat are not reachable by TV ads. WhatsApp (1.6

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Founded in 2017, Substack is a publishing platform that leverages the power of individual creators over media outlets. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Source: Statista.

Gen Z 142

Gen Z Finance User-Generated Transform 142