Search Engine Land

JUNE 14, 2024

I’ll never forget spending $50,000 in month one to $500,000 by month three during a very unique time for YouTube advertising in 2017. In my experience with B2B and B2C brands, video is particularly effective for B2C, especially ecommerce. However, B2B brands that master video gain a significant advantage.

Branding 99

Branding B2C Education eCommerce 99

Marketing Insider Group

NOVEMBER 16, 2019

The role of the CMO is changing, and it’s no longer all about advertising and brand management. Difficulties in gathering, updating, sorting, and analyzing data are commonly cited stumbling blocks, along with poor data quality and managing data across different departments and silos. Source: [link].

Customer 111

Customer CMO Marketers Marketing 111

Marketing Insider Group

OCTOBER 16, 2021

The role of the CMO is changing, and it’s no longer all about advertising and brand management. Difficulties in gathering, updating, sorting, and analyzing data are commonly cited stumbling blocks, along with poor data quality and managing data across different departments and silos.

Customer 80

Customer CMO Non-Profit Customer Journey 80