The CMO Survey

AUGUST 28, 2019

B2C companies are most likely to take a stance. of marketing budgets in 2017 to the current 7.2%. B2C Services companies expect to hire the most at 8.6%. B2C Services companies report the most replacement. These results are based on a sample of 341 top marketers at for-profit U.S. This compares to a 6.3% Although 73.5%

CMO 130

CMO New Technology B2C Analytics 130

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3

eCommerce 84

eCommerce Gen Z Shipping Retail 84

Hubspot Marketing

JUNE 19, 2023

The majority tracked analytics for B2C websites, while the rest tracked for B2B sites. In fact, mobile has accounted for approximately half of web traffic worldwide since 2017 according to data from Statista. First, are you evaluating a B2B, B2C, or hybrid company? B2C companies target direct consumers. of B2C sites do.

B2C 144

B2C Analytics User-Generated SEO 144

Hubspot Marketing

MARCH 19, 2019

Content Marketing Institute , 2017). Imaginepub.com , 2017). Content Marketing Institute , 2017). Imaginepub.com , 2017). Content Marketing Institute , 2017). DMA Insights , 2017). B2C Email Marketing Statistics. Forbes , 2017). B2B Email Marketing Statistics. billion by 2019. billion by 2019.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Ariyh

SEPTEMBER 11, 2023

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. Journal of Consumer Research (January 2017) 🏫 Researchers Mathew S.

Manufacturing 114

Manufacturing Transform Price Marketing 114

Ariyh

DECEMBER 19, 2022

Make people want to ‘grab’ your product Full 3min practical insight Channels : Ads | Image Ads | Website | Marketing communications For : Both B2C and B2B Research date : October 2019 📈 Recommendation Place a “grabbable” object (e.g. Journal of Interactive Marketing (August 2017). ads, website).

B2C 52

B2C Transform eCommerce Retail 52

The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies.

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. According to a 2017 Harvard Business Review report, “the number of people involved in B2B solutions purchases has climbed from an average of 5.4

B2C 134

B2C Thought Leadership Retail Promotion 134

Marketing Insider Group

JUNE 26, 2017

Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI.

Content Marketing 91

Content Marketing B2C Marketing Marketers 91

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. A lot of companies assume that YouTube is strictly a B2C channel.

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

Adobe Experience Cloud Blog

DECEMBER 15, 2017

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. Only 15% of B2B and 16% of B2C customers stated that their lack of engagement was the result of brands not offering engagement on the channels they prefer. I’ll lead with the positive: 98% of marketers have customer engagement strategies.

Customer 134

Customer B2C Thought Leadership CMO 134

Buffer Marketing

APRIL 4, 2024

Notion (which is more of a B2B-B2C hybrid) works with creators called Notion Partners who highlight the product frequently in their TikToks.   Look for creators who either use your product/service or would appeal to your target demographic to feature on your TikTok and pull them into an ambassadorship program.

Gen Z 93

Gen Z User-Generated Entertainment Millennials 93

Martech

MARCH 11, 2022

Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022.

Advertising 108

Advertising Advertisers Digital Marketing Marketing 108

Martech

FEBRUARY 17, 2022

Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. “That’s something we saw front and center in the B2C world. Back in those years at Forrester, we looked at customer experience largely through a B2C lens. This isn’t new.

Customer Journey 93

Customer Journey Customer B2C Price 93

Content Marketing Institute

JANUARY 12, 2018

In 2017, I traveled more than 185,000 miles working with enterprises to operationalize nascent (or broken) content marketing strategies. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I Let me explain.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Neil Patel

JANUARY 27, 2021

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. Point is, video – both recorded and live streaming – is a top tactic in both B2C and B2B. The average blog post was 808 words in 2014, but was 1142 words in 2017. And online netizens love to watch and consume it.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. For example, in the Why Are You Cutting Stones?

Content Marketing 102

Content Marketing Transform Marketing Marketers 102

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Stryde — Best for eCommerce and B2C businesses. If you’re a B2C business or running an eCommerce store, Stryde is a superb choice because they specialize in eCommerce digital marketing for businesses of all sizes. So, that’s a TON of money. Source: Statistica.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Branding 108

Branding B2C Logistics Content Marketing 108

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. And brands from any industry could learn a thing or two from these inspirational feeds. Source: L2.

Fashion 142

Fashion Branding Food B2C 142

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Widen’s Net Promoter score (an index that quantifies customers’ willingness to recommend a product/service to others) increased from 37 in 2014 to 56 in 2017,” he says. Conclusion.

Education 101

Education Marketing Strategy Branding Energy 101

Content Marketing Institute

OCTOBER 11, 2017

The B2C content consumption rate was slightly better than B2B. B2C #content consumption rate was slightly better than #B2B via @brightedge. HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017. Case in point, only one in five B2C brands produces content that their target audience engages with. Click To Tweet.

SEO 104

SEO B2C Marketing Marketers 104

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Handpicked Related Content: B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. Click To Tweet.

Content Marketing 106

Content Marketing Manufacturing B2C Marketing 106

Content Marketing Institute

FEBRUARY 9, 2018

HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. CCO: What’s the significance of the “what-if” outlook you spoke about? CCO: Which content creators inspire you?

B2C 111

B2C Content Marketing Communications Branding 111

Content Marketing Institute

MAY 22, 2018

Virginia Aquarium (@VAAquarium) January 25, 2017. The latest stats on their usage in B2B and B2C organizations. Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. pic.twitter.com/D9zDWXxuDb.

Content Marketing 103

Content Marketing Thought Leadership Finance B2C 103

Adobe Experience Cloud Blog

DECEMBER 20, 2016

Content Marketing Institute and MarketingProf’s 2017 Content Marketing Benchmarks reveal that the most effective content marketers understand what successful content marketing looks like and document their marketing strategy. Document Your Strategy.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Content Marketing Institute

OCTOBER 22, 2017

More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. Subscribe today and be alerted when the 2018 B2C content marketing research is released later this year. How are people dealing with this overload, where they’re bombarded with ads daily? Two more words: Ad blockers.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Power Digital Marketing

DECEMBER 1, 2022

And while videos on this platform used to be exceedingly short—TikTok had a 15-second time limit upon its release in 2017—they’ve since extended the limit to three minutes. . TikTok is a terrific choice for a B2C company whose target audience includes millennials and Gen Z, and it may be easier to develop a following than on YouTube.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Sprout Social

AUGUST 26, 2020

When PlayerUnknown’s Battleground (PUBG) debuted in 2017, the marketing team turned a budget of $0 into one of the most popular stand-alone battle royale games with over 400 million total players worldwide. Lastly, identify key streamers with a highly engaged following to help introduce a brand new esports game using listening data.

Marketing Strategy 80

Marketing Strategy Marketing Marketers B2C 80

Adobe Experience Cloud Blog

JUNE 23, 2014

Whether you blame Pinterest or Tumblr or Instagram, the evolution of the visual web has changed how people consume content and what they expect of it — regardless of whether you’re marketing in B2B or B2C. The bar has been raised, and if your content experience isn’t up to snuff, content ROI will suffer.

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. The topic clusters model. Topic cluster model explained.

PR 106

PR User-Generated SEO Manufacturing 106

Moz

OCTOBER 23, 2018

I chose to take a look at Entrepreneur.com as a base for this study, so anyone working with B2B or B2C content, whether in-house or agency-side, will probably get the most use out of this (especially because I scraped the names of journalists publishing this content — shh! DM me for it. Impressive stuff in comparison to years gone by.

PR 56

PR B2C Fashion SEO 56

Content Marketing Institute

OCTOBER 19, 2018

Quick: What was 2017 the “year of” again? B2C marketing with the queen of the porcelain throne. Average content marketers love the tips and tricks, the cheats and hacks, the gurus and the get-there-quick schemes. They obsess over gaming the system and laud the new trends. Did it even matter, like, at all?). JayAcunzo Click To Tweet.

Transform 86

Transform Law B2C User-Generated 86

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. For a long time, Joe and Robert have been championing the idea that helpful, relevant content can pay its own way AND become a profit center for both B2B and B2C companies.

Content Marketing 108

Content Marketing PR Transform Manufacturing 108

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. If there is one thing to make absolutely sure of in 2018, whether you are a B2B marketer, B2C marketer, or somewhere in between, it is proving the intrinsic value of your company and its employees. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Chief Martec

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. And everybody in martech and marketing operations looks forward to the annual Stackie Awards. This will be our 10th edition of The Stackies: Marketing Tech Stack Awards.

B2C 74

B2C User-Generated Customer Journey Education 74

Ariyh

MAY 15, 2023

Previous insight: Boost conversions with more white space (more insights here ) One-click buy buttons boost sales without increasing returns Channels : Ecommerce | Customer experience | Website | Customer journey | UX | UI For : B2C. The company is a marketplace-style retailer (e.g. Since then, many more companies have adopted it.

Retail 57

Retail eCommerce Shoppers Shipping 57