Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. White papers. White papers are among the best types of cornerstone content. ab80 Click To Tweet.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Content Marketing Institute

OCTOBER 4, 2018

E-guides and white papers. If your research is multifaceted and detailed, consider creating a home base – a landing page or central repository of your data, as Michele Linn advises. She shares this example from Orbit Media’s 2017 Blogger Survey : HANDPICKED RELATED CONTENT: Dataviz: A Critical Skill for Modern Marketers.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Content Marketing Institute

MARCH 28, 2018

Types of content to consider developing around original research findings include: Blog posts. E-books/white papers. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. Will you gate the research? Infographics. Interactive assessments.

Whitepaper 109

Whitepaper Transform B2C Promotion 109

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hootsuite

OCTOBER 21, 2020

— Twitter Business (@TwitterBusiness) October 11, 2017. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. Treat those moments as opportunities to connect. Don’t put anyone down for asking.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40