Adobe Experience Cloud Blog

OCTOBER 20, 2017

Popular digital marketing channels include the company website, organic search, paid search, social media, and email. But digital technology is evolving at a rapid pace, and taking everything else with it. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. Oli Gardner.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketers Marketing 134

The CMO Survey

AUGUST 28, 2019

These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% Although 73.5%

CMO 130

CMO New Technology B2C Analytics 130

Martech

DECEMBER 5, 2023

That’s the topline news from the “Martech 2024” report released today. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% And, while that will get the headline, the report contains much more. But where did it land?”

Manufacturing 136

Manufacturing Marketers Marketing User-Generated 136

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. Click To Tweet.

Transform 111

Transform Marketers Marketing Content Marketing 111

Content Marketing Institute

MAY 3, 2018

You may have seen this image , which shows the ever-growing landscape of marketing technology. Here’s a close-up of the 2017 Martech 5000 chart , which shows over 5,000 logos grouped into categories. HANDPICKED RELATED CONTENT: New Tech Friends on the Marketing Block. But is that shiny new thing for you?

New Technology 107

New Technology Content Marketing Analytics User-Generated 107

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketers 131

Content Marketing Institute

JULY 18, 2018

In June 2017, the team quietly celebrated. Gone was the original magazine design and in its place the new magazine section looked much like the corporate website. In November 2017, the content marketing director was called into the CMO’s office. Technology is not change – it is what facilitates change. Robert_Rose.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81