Remove 2018 Remove Brand Management Remove Influencer Marketing
article thumbnail

The Ultimate Guide to Public Relations in 2018

Hubspot Marketing

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. Influencer marketing. Welcome to the world of public relations.

PR 145
article thumbnail

Planning & executing social media for global brands

Sprout Social

— LAY'S (@LAYS) September 25, 2018. — Walkers Crisps (@walkers_crisps) July 14, 2018. With the GDPR policy taking effect in Europe in 2018, many brands have taken a second look at their data collection and privacy notices. A post shared by nike (@nike) on Nov 1, 2018 at 8:16am PDT. Time to level up.

Branding 110
article thumbnail

Authority management: A new discipline in the era of SGE and E-E-A-T

Search Engine Land

Below is a summary of possible areas of influence of E-E-A-T in Google search: Rankings in the classic Google search results At least since the documentation of the Google Core Updates, the importance of E-E-A-T as a ranking influence has been confirmed since 2018. I believe digital authority management is the answer.