Marketing Insider Group

JANUARY 29, 2018

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. As we move into 2018, factors such as more widespread adoption of marketing automation, the […].

Content Marketing 55

Content Marketing Influencer Marketing Marketing Marketers 55

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). 4 Reasons You Should Act on Influencer Marketing. Country Time’s Legal-Ade paid for permits and fines up to $300 for stands that were fined in 2017 or 2018, or for permits purchased in 2018.

B2C 89

B2C Content Marketing Food Transform 89

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% HubSpot 2023 ).

Finance 133

Finance Price Influencer Marketing Marketing 133

Hubspot Marketing

AUGUST 16, 2018

Influencer marketing. Paid media refers to paying to make your content visible. It’s common practice to use this to promote owned media, and can be done through: Social media advertising. Pay-per-click (PPC). Putting a bit of cash behind PR content is becoming increasingly popular.

PR 139

PR Communications Inbound Marketing Management 139

Ariyh

OCTOBER 16, 2023

Previous insight: When to show off that you’re a new brand (more insights here ) 45 social media posts per month are optimal for maximum engagement Channels : Social media | Influencer marketing | Content For : Both B2C and B2B Research date : April 2023 📈 Recommendation To maximize engagement on social media (e.g.

B2C 124

B2C Price Promotion eCommerce 124

TechWyse

MAY 3, 2023

Influencer Marketing Influencer marketing has become a popular buzzword in the world of digital marketing. Influencer marketing involves collaborating with people with sizable social media followers and advertising a good or service. Influencer endorsement enhances a brand’s reputation.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Search Engine Land

FEBRUARY 16, 2024

It’s hard to imagine it was only $10 billion in 2018. Taking an omnichannel approach by utilizing social media, influencer marketing, and content marketing will build brand awareness and direct users to your Amazon listings. No matter how the copy is created, it must help convince them your product is the right choice.

Marketing Strategy 128

Marketing Strategy Shoppers eCommerce Advertising 128

Digital Marketer

APRIL 18, 2024

billion, a 50% increase from the 2018 midterms. Embrace alternative channels: Consider diversifying your media mix to include channels that may be less impacted by political ad spending, such as influencer marketing, podcast advertising, or sponsored content.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 114

Gen Z Influencer Marketing Social Media Marketing Finance 114

Hubspot Marketing

OCTOBER 29, 2018

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.

Influencer Marketing 144

Influencer Marketing Fashion Food Branding 144

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. In 2018, it encompassed 63.5% Influencer marketing has grown rapidly over the past few years — from $1.7

Gen Z 119

Gen Z Millennials Retail Price 119

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media Marketing 106

Social Media Marketing Gen Z Health Marketing 106

Hubspot Marketing

JUNE 13, 2023

So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. What is Ozempic and how did it get so popular?

Health 107

Health Marketing Marketers Promotion 107

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 143

Digital Marketing Influencer Marketing Marketing Marketers 143

Adams & Knight Marketing

AUGUST 6, 2019

The 2018 campaign leveraged a strategic mix of over 250 original articles that were created by a range of topic experts and integrated user-generated content. The articles were promoted by content seeding, social media , public relations , influencer marketing and other digital tactics.

Content Marketing 100

Content Marketing Marketing Marketers User-Generated 100

Rock Content

APRIL 24, 2024

The recent rumors point to the use of it on social media , which can be surprising for some people, but quite predictable, since the use of these platforms embraces billions of people, resulting in an extremely important channel for marketing campaigns. That is a 390% increase since 2018. According to Demand Stage “TikTok has 1.7

User-Generated 63

User-Generated Advertising Advertisers Price 63

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? charlidamelio.

Energy 143

Energy User-Generated Influencer Marketing Fashion 143

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. It's estimated that 2 million businesses were advertising on the platform in 2018. Paid Promotion.

Shoppers 127

Shoppers Product Gen Z Promotion 127

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Hubspot Marketing

MARCH 30, 2020

If, by now, you are mulling over a few ideas about how you can fit in Twitch into your marketing efforts, let's talk about how brands are using Twitch, next. Brands use Twitch to increase brand awareness, target specific audiences, produce branded streams, and leverage influencer marketing. Tactic: Influencer Marketing.

Branding 122

Branding Non-Profit User-Generated Influencer Marketing 122

Sprout Social

MAY 10, 2019

In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. The number of channels on YouTube with more than 1 million subscribers also doubled in 2018–advertising the ongoing popularity of these creators and their consistent output of content that keeps viewers coming back.

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Customers.ai

FEBRUARY 7, 2024

Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4. Her innovative approach has successfully harnessed the power of influencer marketing and data to elevate brands like Montblanc and Ray-Ban.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Rock Content

MAY 1, 2018

Here’s three we thought we’d discuss in more depth: Q: How important is influencer marketing going to be in 2018? A: Influencer marketing became mainstream in 2017 as these stats indicate , bolstered by the fact it has strong ROI: US businesses made $6.50 However, it is going to become more nuanced.

User-Generated 40

User-Generated Influencer Marketing Customer Journey Branding 40

Content Marketing Institute

AUGUST 27, 2018

While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing. Get what you need from influencers. Do the preliminary work.

Automobile 78

Automobile Influencer Marketing Thought Leadership Manufacturing 78

Sprout Social

NOVEMBER 26, 2018

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018.

Social Media Marketing 104

Social Media Marketing Marketing Marketers eCommerce 104

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. A post shared by OUAI Haircare (@theouai) on Sep 28, 2018 at 8:17am PDT. View this post on Instagram.

User-Generated 100

User-Generated Promotion Entertainment Branding 100

Adobe Experience Cloud Blog

JULY 24, 2018

Influencer marketing has been one of the hottest topics for marketers in 2018, and all the data points to why that is. Digital advertising is becoming increasingly expensive and as a result, marketers are looking to new methods for generating leads. Creating a Community .

Customer Marketing 107

Customer Marketing Customer Direct Mail User-Generated 107

Hubspot Marketing

SEPTEMBER 13, 2023

In fact, in 2018, we discovered that 17% of marketers planned to add podcasting to their strategy. While big brands like GE and Microsoft have already created their own shows, other marketers have focused on sponsoring podcasts that relate to their field or have a similar target audience.

Food 102

Food Fashion Advertising Advertisers 102

Businesses Grow

JANUARY 9, 2023

I devoted two years of my life to this book (and actually the idea first percolated in 2018!). And Chapter 1 … well, a few people told me it made them gasp. You’ll have to let me know what you think. My guarantee. It has passed through nine beta readers and incredibly intense scrutiny.

Health 141

Health Marketing Marketers B2C 141

Sachs Marketing Group

DECEMBER 18, 2023

PPC Ads: Search Intent Over Keyword Match Types Similar to how Google switched from exact-match keywords for SEO in 2018, PPC advertising is shifting focus from traditional keyword match types to understanding and targeting search intent. They are not limited by geography or time, enabling around-the-clock engagement.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Martech

JANUARY 27, 2023

The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR analogs. Common privacy law provisions. Other duties. Other laws. This is in no small part the culmination of European sentiment toward data handling practices in the U.S. and general antipathy towards Big Tech.

Law 131

Law Pharmaceutical Marketing Marketers 131

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. A post shared by Local Wanderer ✌🏽️ (@localwanderer) on Sep 9, 2018 at 5:05pm PDT. A post shared by Clearly Kombucha (@clearlykombucha) on Sep 25, 2018 at 12:10pm PDT. Develop some influence. sorelstyle #heynowtoronto.

User-Generated 111

User-Generated Health Branding Place 111

Sprout Social

FEBRUARY 22, 2022

One company going all-in on AR is L’Oréal, which acquired its own AR firm in 2018. We will see better integrations and less friction in the purchase funnel,” says Alessandro Bogliari , Co-Founder and CEO of The Influencer Marketing Factory. The 3 biggest social shopping platforms right now. Checkout gets easier. “We

Shoppers 101

Shoppers Retail Shipping Digital Marketing 101

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Adobe Experience Cloud Blog

JANUARY 25, 2019

The term “influencer marketing” has been doing the rounds for a few years now. 2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy , and those that didn’t, got left behind and spent all of 2018 trying to catch up. What determines success?

Influencer Marketing 134

Influencer Marketing Thought Leadership Manufacturing Marketing 134

Rock Content

MAY 1, 2018

Here’s three we thought we’d discuss in more depth: Q: How important is influencer marketing going to be in 2018? A: Influencer marketing became mainstream in 2017 as these stats indicate , bolstered by the fact it has strong ROI: US businesses made $6.50 However, it is going to become more nuanced.

Influencer Marketing 8

Influencer Marketing User-Generated Customer Journey Marketing 8