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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
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3 key trends reshaping YouTube marketing today

Search Engine Land

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 122
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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. billion in May 2018. YouTube user statistics. use YouTube.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

In 2018, 40% of people used social media channels for aspects of product research. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Facebook has a whopping 1.59 Here are a few examples.

Shoppers 126
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Interactive video: why your marketing strategy needs this type of content

Rock Content

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

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51 YouTube Stats Every Video Marketer Should Know in 2019

Hubspot Marketing

Just one year after its inception, it was attracting more than 65,000 new video uploads and 100 million video views per day. Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. How many videos are on YouTube?

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How Video Consumption is Changing in 2020 [New Research]

Hubspot Marketing

Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Consumers are beginning to rely on marketing videos from brands.

Gen Z 145