Hubspot Marketing

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. You can either amplify your brand’s awareness, consideration, or conversions. Brand awareness. If you want to target the people who already have a relationship with your brand, use the Custom Audience feature. Brand Awareness. Paid Search Advertising.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018. Closed deals and increased ROI.

Customer 107

Customer Branding User-Generated Millennials 107

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 99

Branding Millennials Entertainment Transform 99

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. And with the advertising floodgates wide open, brands are too. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly. But it still manages to befuddle many a millennial and Baby Boomer. Branded hashtag challenge.

Branding 145

Branding User-Generated Promotion Advertising 145

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. 2018 - TikTok and Musical.ly We also can’t forget the rise of social media as a marketing platform, giving businesses a new and unique way to build brand awareness, interact with audiences, and inspire sales. Let’s go dive into the timeline of events. 2012 - Facebook buys Instagram.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. To help you make informed decisions about your strategy and whether TikTok is right for your brand, I've compiled a list of 26 interesting stats and facts to know before venturing on to the app.

Gen Z 144

Gen Z Entertainment Millennials Advertising 144

Hubspot Marketing

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. Meanwhile, experts have also thought that augmented reality , a partially immersive but still interactive experience, will thrive in the world of branding and marketing. In a 2018 study based in the U.K. Vibrant Media ). GlobalWebIndex ). Deloitte ).

Millennials 138

Millennials Shipping Entertainment eCommerce 138

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. In 2018, the lip-syncing app, Musical.ly playing in the background.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 50% of millennials use Pinterest every month.

Millennials 111

Millennials Shoppers Food User-Generated 111

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2018, 18.4 In 2016, 18.1 trillion views. In 2017, 19.8 trillion views.

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

DECEMBER 17, 2019

billion in May 2018. Competition is fierce out there for brands and creators. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hootsuite

MARCH 9, 2020

If you’re new to the platform for work or personal use, these stats will help you decide if this platform is a no-brainer or a no-go for your brand. That’s a 14% increase since the end of 2018, when LinkedIn reported 590 million users. This is not news for B2B brands, but B2C brands might take note, too.

User-Generated 145

User-Generated Marketing Marketers Education 145

Hootsuite

OCTOBER 8, 2020

Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hubspot Marketing

NOVEMBER 17, 2023

The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that comes with a shared experience with your peers,” says Jones Krahl , Deloitte Digital’s co-head of creative brand and advertising, along with Milton Correa.

Customer 112

Customer Millennials Advertising Advertisers 112

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. View them here: Oracle, June 5, 2018, 9 p.m. EST. EST. VMware, September 25, 2018, 4 p.m.

B2C 112

B2C Millennials Food Analytics 112

Hootsuite

JANUARY 15, 2020

That means choosing the right social platforms for their brands. The best way to choose the right platform for your brand is by taking a look at the demographics. 366 million new people started using social media in 2018 alone. That’s an increase from 35% in 2018. 59% of millennials have discovered products on Pinterest.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. Pinterest rates as the 10th most relevant brand in the U.S. Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. in the near term.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Sprout Social

JUNE 17, 2021

55% of consumers learn about new brands on social. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. 68% of consumers agree that social media enables them to interact with brands and companies. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Neil Patel

APRIL 5, 2021

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Branded in the signature Jif colors, it also delivers clear brand awareness and integrity. This is a big brand marketing lesson in a jar! Jif Peanut Butter.

Food 83

Food Advertising Advertisers Millennials 83

Hootsuite

DECEMBER 10, 2019

And because of that, they’re not only receptive to brand content— they find it helpful. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million.

Millennials 145

Millennials Fashion Promotion Analytics 145

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. Click To Tweet.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Econsultancy

FEBRUARY 18, 2022

According to a 2018 survey by Forrester , 68% of US consumers say that their social values shape their shopping choices. Let’s look at some values-driven brands and their marketing. Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Facebook has a whopping 1.59 Here are a few examples.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. Bigger brands with large customer bases tend to have presences across multiple platforms. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018.

Social Media Marketing 105

Social Media Marketing Marketing Marketers eCommerce 105

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Papercut Films was the production company for the technology documentary film, which had an April 2018 release.

Transform 136

Transform Marketing Marketers Millennials 136

Hootsuite

JUNE 12, 2020

For brands, the potential impact of Instagram Stories is proven. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product. Save time and look professional while promoting your brand in style. Why discovery stats matter: People use Instagram to discover brands.

Analytics 145

Analytics Millennials Promotion Management 145

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hubspot Marketing

MARCH 11, 2019

Their posts are on-brand, creative, and aesthetically pleasing. Increase Brand Awareness. In 2018, there were over 3.2 In fact, social media has been proven to boost brand awareness by driving up engagement. In fact, social media has been proven to boost brand awareness by driving up engagement. Let's dive in.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. In 2018, 26% of them used Facebook. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. That’s a jump from 43% in 2018.News This doesn’t mean brands should leap on International Women’s Day (March 8) as a promotional opportunity.

User-Generated 111

User-Generated Marketing Marketers Advertising 111