Remove 2018 Remove Copywriting Remove Market Segmentation
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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Landing pages are almost an icon of Digital Marketing. These unique pages are highly optimized and filled with copywriting techniques.

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9 Account-based Marketing Case Studies

CXL

In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. Much like effective email copywriting , successful and engaging ABM campaigns are founded on more than shock value. Keep doing what works. Results from Snowflake’s ABM efforts post-IPO.

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101 Landing Page Optimization Tips

Unbounce

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. This will allow you to measure your most effective market segmentation.