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Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Video is also driving some serious business results. Just consider these high-performing video stats: Emails with videos see 2-3x higher click-through rates.
Another popular CMS is WordPress, to which you can add the HubSpot WordPress plugin for free web forms, live chat, CRM access, email marketing, and analytics. There are a variety of options out there for content you can create, from written content like ebooks and blog posts to audio content like podcasts. Download for Free.
The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use videomarketing to educate B2B target audience and increase brand awareness. The right video can get executives, managers, and salespeople excited about your business and convert more leads into paying customers.
As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: 1: More Marketers Are Putting Audiences’ Needs First.
As of August 2018, VentureBeat reported that WordPress powers about 30% of the internet in general. As such, it’s an incredible tool for collaboration, but also for writers who are working on longer form content (such as books or ebooks). HubSpot also makes products for sales and service teams. Meta, right?
91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). VideoMarketing Statistics. Optinmonster).
Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). HANDPICKED RELATED CONTENT: VideoMarketing Strategy: What Marketers Need to Know. TIP: This post is an example of how it can appear fresh on publication day (using date of 2018), but its contents are evergreen.
Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your VideoMarketing.
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