Search Engine Land

NOVEMBER 29, 2023

This included “ Monty the Penguin ” in 2014, “ Man on the Moon ” in 2015, “ Buster the Boxer ” in 2016, and “ The Boy and the Piano ” in 2018. Dig deeper: Top video marketing trends for 2023 and beyond There you have it: Critical data and strategic insights.

Shoppers 108

Shoppers Retail Digital Marketing Advertising 108

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. billion in May 2018. This number has been steady since late 2018.

Advertising 145

Advertising Advertisers Marketing Marketers 145

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. Starting in 2018 his Facebook ad courses have generated millions in profit and helped over 10,000 marketers achieve tremendous success by mastering the platform. DigitalMarketer Courses: Agency Scale Accelerator.

Copywriting 72

Copywriting eCommerce Marketing Marketers 72

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Some brands even publish promotional content akin to traditional commercials, much like this Instagram video from Overtone. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. Beauty industry social media marketing trends and must-do’s.

User-Generated 100

User-Generated Promotion Entertainment Branding 100

Adobe Experience Cloud Blog

APRIL 19, 2019

So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective.

Event Marketing 134

Event Marketing Thought Leadership Promotion Video Marketing 134

Neil Patel

JUNE 1, 2021

It will help you to find out if people search about the topics you want to talk about during your webinar videos. You can search for more generic topics such as “Video Marketing” as an example to find out how many people are searching for that topic. YouTube published a video about 2018 that has accumulated millions of views.

User-Generated 141

User-Generated Video Marketing Place Product 141

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. Starting in 2018 his Facebook ad courses have generated millions in profit and helped over 10,000 marketers achieve tremendous success by mastering the platform. DigitalMarketer Faculty. DigitalMarketer Faculty.

Copywriting 70

Copywriting eCommerce Marketing Marketers 70

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. But it’s 2018 and more likely than not, your audience is on social. Just like any other industry, there are ways to better attract, retain and ultimately market to your patients. Promoting events.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. It's estimated that 2 million businesses were advertising on the platform in 2018. Paid Promotion.

Shoppers 127

Shoppers Product Gen Z Promotion 127

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Between 2013 and 2018, video consumption online has increased at an average of 32% per year.

Video Marketing 125

Video Marketing Place Product Branding 125

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. consumers listened to podcasts in 2020, up from 44% in 2018. Video Marketing and Sales. Mobile video consumption increases by 100% every year. Keep content current.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 126

Gen Z Millennials Marketing Marketers 126

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

Marketers crave the ability to test and learn to get ahead of the competition and to connect with busy and distracted buyers. Along with an evolution of video marketing , the ideas of experimentation and new marketing mindsets will continually drive growth.

Law 134

Law Thought Leadership Marketing Marketers 134

Marketing Insider Group

OCTOBER 21, 2021

But what other digital marketing trends might we see as we head towards 2022? We’re not quite there yet, but video is already proving itself as a powerful medium, and we’ve seen a massive rise in live streaming video in particular over the last year or so. Voice-powered Everything.

Digital Marketing 143

Digital Marketing Influencer Marketing Marketing Marketers 143

Adobe Experience Cloud Blog

JUNE 29, 2015

Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. Video is also driving some serious business results. Just consider these high-performing video stats: Emails with videos see 2-3x higher click-through rates.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Marketing Insider Group

OCTOBER 11, 2016

According to marketing specialists, video content is the most popular type of content marketing to date. In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco).

Marketing 92

Marketing Marketers Content Marketing Video Marketing 92

Adobe Experience Cloud Blog

JANUARY 15, 2020

73% of marketers believe their social media marketing efforts are somewhat working for their business. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. How affordable is digital marketing compared to traditional marketing methods?

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 139

Video Marketing Millennials Gen Z User-Generated 139

Content Marketing Institute

JUNE 1, 2018

Your Content Marketing Success Depends on It. Video Marketing Strategy: What Marketers Need to Know. A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. And they’re in ours. HANDPICKED RELATED CONTENT: Do You Know Your Why?

Fashion 111

Fashion Education Entertainment Content Marketing 111

Content Marketing Institute

MARCH 2, 2018

It could be photos, video, marketing copy, thorough analysis, poetry, farts, vacuous nonsense, cat hair, or cheese cubes. Rahel Anne Bailie (@rahelab) February 12, 2018. It’s essentially a word that means “stuff to fill an empty space with.” The only thing it hints at is that there is a finite volume of the space it must fill.

PR 109

PR Content Marketing Video Marketing Marketing 109

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. What could you do with an additional $1,000?

Whitepaper 106

Whitepaper Content Marketing Direct Mail User-Generated 106

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. In 2018, they launched it globally, and the service took off like a rocket.

Analytics 129

Analytics Customer loyalty Price Place 129

Rock Content

NOVEMBER 12, 2020

In this case, some editing synchronizes the storyboard’s static narrative with the sound , thus creating a moving draft, called “animatic” In this scene from the 2018 movie “Coco”, we can see how this kind of storyboard helped in the final animation: Note that, at this time, there is no need to finish the drawings.

Digital Marketing 59

Digital Marketing Marketing Strategy User-Generated Marketing 59

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. How the old model fails.

Video Marketing 110

Video Marketing Key Performance Indicator Whitepaper Marketing 110

Content Marketing Institute

JUNE 8, 2018

Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Customers and non-customers watch Vans shorts to experience characters they identify with, says @drmckee.

Entertainment 102

Entertainment Content Marketing Branding Customer 102

Hubspot Marketing

MARCH 4, 2019

As of August 2018, VentureBeat reported that WordPress powers about 30% of the internet in general. Vidyard is a video marketing platform that helps you host, share, and promote video content on your website. HubSpot also makes products for sales and service teams. Meta, right?

Content Marketing 110

Content Marketing Analytics Marketing Marketers 110

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. In 2018, he taught us everything we didn't know about SEO.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. In 2018, he taught us everything we didn't know about SEO.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Hubspot Marketing

DECEMBER 11, 2019

According to a recent study , millennials watch online videos for 2.4 While you might have already known that mobile optimization and video marketing are a key digital strategies in 2019, these stats serve as more evidence that it can help you zone in on young adult generations. hours per day while Gen Z averages 3.4

Gen Z 145

Gen Z Millennials Finance Education 145

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: 1: More Marketers Are Putting Audiences’ Needs First.

Content Marketing 49

Content Marketing eBook Market Trends Marketing 49

Hubspot Marketing

JULY 28, 2020

Now, with video being accessible on every major social media network, they are learning to rely more heavily on this type of content in their research phase. While brands are seeing higher engagement than ever from video marketing , consumers increasingly expect to see this type of content from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

NOVEMBER 6, 2018

“The goal of my marketing campaign is to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31, 2018.”. This step is all about calibrating your marketing efforts and channels to lead your customers to complete your desired goal.

Direct Mail 140

Direct Mail Marketing Marketers Transform 140

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. Vlad and Niki (82.23

Entertainment 88

Entertainment Analytics Video Marketing Promotion 88

Adobe Experience Cloud Blog

MARCH 15, 2019

Consider Levi’s November 2018 ad: To encourage Americans to vote during the midterm elections, the jean outfitter spotlighted citizens from all cultures and beliefs visiting polling places countrywide. Try not to exceed more than 10 hashtags across your Twitter video marketing strategy, though. Get Outside the Marketing Bubble.

Advertising 134

Advertising Advertisers Thought Leadership Education 134