Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: Dataviz: A Critical Skill for Modern Marketers. Create and atomize a white paper. 50,000 increase?

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Content Marketing Institute

MAY 4, 2018

Alignment empowers marketers to build a better business case for content marketing. Consider: 61% of those with high alignment expected their content marketing budget to increase in 2018 (versus only 35% of those with low alignment). You can find the complete results in this white paper.

Content Marketing 99

Content Marketing Whitepaper Marketing Marketers 99

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? Make sure that data follows over. Streamline your processes.

Whitepaper 97

Whitepaper Pharmaceutical Marketing Marketers 97

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8