Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

B2C 110

B2C Content Marketing Marketing Marketers 110

Content Marketing Institute

MAY 30, 2018

Yet 72% of respondents to our 2018 Content Management & Strategy Survey say their organization is challenged with managing their content strategically. The surveyed marketers say their organization’s top strategic content management challenges in 2018 include: Enough staff skilled in content strategy (61%).

Management 107

Management Content Marketing Education Product 107

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. Market research, especially at scale, can be costly and time-consuming. Not to mention, traditional market research only captures data from a specific point in time. You asked, we listened. pic.twitter.com/7aWiilabBB. The problem?

Health 126

Health Food Acquisition Marketing Digital Marketing 126

Ariyh

NOVEMBER 14, 2022

📖 Research The teasing effect: An underappreciated benefit of creating and resolving an uncertainty. Journal of Marketing Research (August 2018). 🏫 Researchers Bowen Ruan. ⚡ Steps to implement Look into how you can use this effect in your: Ads (e.g. randomly get $0.25 Christopher K.

Copywriting 52

Copywriting B2C Price Education 52

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 98

Content Marketing Marketing Marketers B2C 98

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. It’s a lively mix of team building, innovation, excellence, humility, and results.

Content Marketing 106

Content Marketing Health Marketing Marketers 106

Martech

SEPTEMBER 13, 2021

We asked Michael Gigante, Senior Market Research Analyst at the business software review site G2, how he sees that category developing. The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018. Sales intelligence as a category. Closed deals and increased ROI.

Customer 105

Customer Branding User-Generated Millennials 105

Neil Patel

AUGUST 10, 2021

Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read. Understanding what works and what doesn’t in your genre is important information for your market research.

Marketing 143

Marketing Marketers Market Research User-Generated 143

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. There’s no avoiding it: internet marketing is critical for the success of your business in 2018.

Marketing 142

Marketing Marketers SEO CRM 142

Sprout Social

JULY 30, 2018

. — Rachel (@SimplyRach_) July 26, 2018. — Jel (@JelianMercado) February 16, 2018. This will show you how to adjust your strategy and give you unique market research about your likely buyer. …as well as the not-so-favorable ones.

User-Generated 91

User-Generated Market Research Branding Product 91

Ariyh

MAY 1, 2023

of the 212 Super Bowl commercials that aired between 2018 and 2021 used slow motion. 🔍 Study type Online experiments and field experiment (Facebook campaign A/B testing videos, with 5,560 unique video plays) 📖 Research When and How Slow Motion Makes Products More Luxurious. 🏢 Companies using this 21.2%

Price 57

Price B2C Product Market Research 57

Sprout Social

JUNE 17, 2021

— Courtney Lacy (@clacy__) December 4, 2018. According to 72% of executives surveyed, social data is already the top data source used to inform business decisions, even more so than market research. Why it’s important. 72% of companies use social media data to inform business decisions. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Rock Content

OCTOBER 6, 2020

Once you have done research internally, look out for potential market segments that are buying from your competitors. You can gather this information via surveys, focus groups, and market research to arrive at a decision or support your new position. Rethink your virtual brand assets. These could include: a.

Energy 85

Energy Food Market Research Market Segmentation 85

Sprout Social

JANUARY 14, 2020

Unlike the character-count restraints often associated with social content creation, content marketing offers an outlet for every marketer’s creative proclivity. And like social, the field of content marketing is growing: A study by Conductor found that there was a 112% increase in content marketing job openings from 2018 to 2019.

Management 133

Management Transform Communications Market Trends 133

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

The GDPR, CCPA, and What Marketers Must Consider. Effective as of May 25, 2018, the General Data Protection Regulation (GDPR) affects every resident of the EU and has a profound impact on how companies worldwide record and manage data. Find out which users are more likely to disregard emails or unsubscribe from communication.

Branding 134

Branding Thought Leadership Law Communications 134

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 73

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 73

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . How affordable is digital marketing compared to traditional marketing methods?

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions.

Manufacturing 100

Manufacturing Content Marketing Marketing Marketers 100

Adobe Experience Cloud Blog

MARCH 23, 2018

18% of consumers), and that 55% expected AI to have a more significant impact on marketing and communications than social media ever had, according to Weber Shandwick and with KRC Research. Gartner also revealed that in 2017-2018, CMOs allocated 9.2%

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

SEPTEMBER 28, 2018

You’ve heard it before -- forms are the gold standard when it comes to capturing leads , learning about industry trends, doing market research, and even just getting some customer feedback. Before we dive into the best form builder tools for 2018, though, let’s talk about what a form builder exactly is.

User-Generated 137

User-Generated Transform CRM Price 137

Search Engine Land

NOVEMBER 8, 2022

Let’s get into some principles and commonalities of good brand marketing behaviors so you can replicate this approach for yourself and understand more about how other teams’ work can dovetail into your E-A-T SEO goals. Why does Google care about brands? Google cares about brands because consumers care about brands.

Branding 97

Branding Non-Profit Real Estate Transform 97

SocialPilot

FEBRUARY 9, 2024

White Chad was the ‘Email Marketer Thought Leader of the Year’ by Email Experience Council in 2018. He is the author of ‘Email Marketing Rules’, and his insights have been taken in multiple email marketing books. Why should you follow him?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

JULY 6, 2018

If, instead of a negative feedback loop, Best Buy used market research, they might not have been as effective in targeting aspects of their service most directly impacting their customers. Southwest Airlines has been listed on Glassdoor’s Best Places to Work for eight consecutive years, from 2010 to 2018. Trader Joe’s.

Non-Profit 125

Non-Profit Retail Food Price 125

Hootsuite

DECEMBER 7, 2022

— Elon Musk (@elonmusk) September 17, 2018. This could help you market your business, but it’s even helpful earlier in the product development phase. Research specific locations. Twitter advanced search is an excellent tool to do market research. The real Elon Musk even replied to it! My head is spinning.

Place 115

Place Social Media Marketing Management Product 115

Content Marketing Institute

MAY 4, 2018

Alignment empowers marketers to build a better business case for content marketing. Consider: 61% of those with high alignment expected their content marketing budget to increase in 2018 (versus only 35% of those with low alignment).

Content Marketing 99

Content Marketing Whitepaper Marketing Marketers 99

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. Be inspired and learn the inside story from successful marketing leaders from the main stage and dozens of breakout rooms at Content Marketing World 2018 this September in Cleveland, Ohio.

Branding 96

Branding Inbound Marketing Content Marketing Social Media Marketing 96

Content Marketing Institute

OCTOBER 22, 2017

Want more stats to support your content marketing strategy (or to inform potential improvements), check out CMI’s latest research. Subscribe today and be alerted when the 2018 B2C content marketing research is released later this year. Cover image by Joseph Kalinowski/Content Marketing Institute.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 144

Global Marketing Marketing Strategy Marketing Marketers 144

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. However, according to games market research firm SuperData, there were 800,000 fewer Samsung Gear VR headsets shipped in 2017. In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Tech ready for faster uptake.

Branding 97

Branding Shipping Price Food 97

Neil Patel

MARCH 24, 2021

Create Interactive Content to Improve Music Marketing. Research shows consumers are more likely to think positively about your brand and buy your product (in this case, your music) when they interact with content that engages multiple senses. billion in 2018. People love wearing band hoodies and tees to bars and gigs.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Content Marketing Institute

OCTOBER 10, 2018

But relatively few B2B content marketers research their audience by talking to their customers. Only 42% say they have conversations with customers as part of their audience research. This year’s research also found that 73% of those surveyed use or plan to use personas for content marketing purposes by the end of 2018.

Market Research 110

Market Research Content Marketing Education Marketing 110

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Research pays off in digital marketing fields, awareness, link gen, lead gen, etc. What could you do with an additional $1,000?

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 142

Food Branding Place Product 142

Hubspot Marketing

MARCH 4, 2019

As of August 2018, VentureBeat reported that WordPress powers about 30% of the internet in general. Buzzsumo is a great multi-purpose content marketing research tool. HubSpot also makes products for sales and service teams. As such, it can really be the ground control for your whole business. Meta, right?

Content Marketing 109

Content Marketing Analytics Marketing Marketers 109

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. YouTube is also a social network that both generations are prominently using.

Gen Z 145

Gen Z Millennials Finance Education 145

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Market Opportunity Section Focus on demand and potential for growth. Refer to reliable sources.

Price 98

Price Finance Marketing Strategy Product 98