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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

These solutions aren’t inexpensive, however, and if your business isn’t spending considerable dollars in both digital and traditional marketing channels, you may not realize the amount of savings or additional return that you need to justify the cost of the technology. Full Circle Insights. Product overview. Salesforce Datorama.

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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

Fishkin holds enormous sway over some marketers. If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. Overall, the tool gained interest but then started to decline.

SEO
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Posted by Citadel Careers on Wednesday, May 16, 2018. Get the Headspace Family Plan and see what it does for you and up to 6 people, for one low price. High-performing organizations use attribution models that have been tested in channels like search engine marketing, television, and outdoor advertising, and apply them to social.

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

In October 2018, a new insight gave me the chance to rewire my SEO thought process. This led me to develop a new framework aligning SEO with other marketing activities. Let's fast-forward to 2018: I discovered that Google had changed gears. My client was planning to run a marketing campaign starting in October.

SEO
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Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Moz

In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks to get your work implemented. We're one small piece of your client's much larger marketing mix.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

This is, in part, thanks to a renewed interest from advertisers in the power of gaming as part of the marketing mix. In the UK alone, those that use streaming platforms at least one a week has risen from 49% in 2018 to a much larger 77% in 2020, with under 45s dominating the shift.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts.