Remove 2018 Remove Millennials Remove Place Remove Social Media Marketing
article thumbnail

7 statistics that prove the importance of social media marketing in business

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Social Media Marketing Basics for Budding Businesses

Sprout Social

If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. We're thinking more ice cream might solve your problem.

article thumbnail

Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. Global social media ad spend was up 50.3% year-on-year at the height of the 2020 holiday season. growth in North America.

article thumbnail

The History of Social Media Since 2003

Hubspot Marketing

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. It shut down in October 2018. 2018 - TikTok and Musical.ly

Gen Z 125
article thumbnail

5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot Marketing

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Watching the growth of young, promising social channels will help you determine which are worth joining and which aren't worth your time. In 2018, the lip-syncing app, Musical.ly

Gen Z 145
article thumbnail

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

Takeaways for Marketers. Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service.

Gen Z 144