Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hubspot Marketing

MARCH 8, 2021

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Takeaways for Marketers. Next to each Buyable Pin's "Save" button was a blue "Buy It" button.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hubspot Marketing

JULY 6, 2022

Here's a shortlist of the most wonderfully entertaining places to waste time on the internet outside of email and social media. This fun game tests your geography by showing you a randomized place around the world and having you guess where it is. The Oatmeal is another one of my absolute favorite places to spend time online.

Real Estate 144

Real Estate Entertainment Millennials Place 144

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S. It also showed investors that future user growth will likely take place overseas. That’s up from 80% in 2018. in the near term.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Sprout Social

JUNE 17, 2021

Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Sprout Social

NOVEMBER 26, 2018

Requiring minimal setup and providing a place to go back-and-forth with followers directly, there’s reason why Twitter remains the go-to platform for customer service. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Allowing for check-ins and reviews, it’s a prime place to grow a dedicated local following.

Social Media Marketing 105

Social Media Marketing Marketing Marketers eCommerce 105

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. It's estimated that 2 million businesses were advertising on the platform in 2018. Facebook has a whopping 1.59

Shoppers 125

Shoppers Product Gen Z Promotion 125

Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million.

Millennials 145

Millennials Fashion Promotion Analytics 145

Hootsuite

JUNE 12, 2020

This overview is a good place to spot under and over-performing Stories. A 2018 study by Facebook IQ found that Story ads performed best at 2.8 Compared to most social networks, Instagram doesn’t offer a lot of places to refer traffic outside of the app. Stories are an ideal place to experiment and learn. Interactions.

Analytics 145

Analytics Millennials Promotion Management 145

Hubspot Marketing

NOVEMBER 17, 2023

In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. This was a clever way to embrace the television and movie reboot trend of 2018 and 2019 while still highlighting the best Australia has to offer for tourism.

Customer 112

Customer Millennials Advertising Advertisers 112

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. The app topped the charts for quarter-over-quarter download growth, and jumped 21 places in worldwide download numbers for the three-month period.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. In 2018, amid TikTok's early success, Facebook quietly launched a competing app called Lasso. We place multiple bets across our family of apps to test and learn how people want to express themselves.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. In 2018, 26% of them used Facebook.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Hootsuite

DECEMBER 10, 2019

This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement. Posted by Citadel Careers on Wednesday, May 16, 2018. Are you up for the challenge?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Sprout Social

JANUARY 16, 2020

Speaking of which, IHOP’s 2018 “IHOB” campaign which saw the brand temporarily deem themselves the “International House of Burgers” is actually another notable viral marketing example. Oftentimes, it’s about being at the right place at the right time (or rather, saying the right thing at the right time). For example. Brand awareness?

Gen Z 104

Gen Z Marketing Marketers Promotion 104

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials. Before making a purchase, Gen Zers are two times more likely than Millennials to turn to YouTube.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Sprout Social

JULY 12, 2019

Posted by Warby Parker on Thursday, January 18, 2018. Posted by F1 on Thursday, October 11, 2018. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. Well, we documented the entire process, from the initial design to the cutting of the lenses.

Customer 103

Customer Gen Z Manufacturing Energy 103

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly. But it still manages to befuddle many a millennial and Baby Boomer. TikTok is more popular with older generations in China when compared with other places.

Branding 145

Branding User-Generated Promotion Advertising 145

Hootsuite

JANUARY 13, 2022

Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. Soccer media company Copa90 used UGC across Snapchat to raise awareness about the 2018 FIFA World Cup held in Russia. Get Started.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2018 to $15.2 Coming up with ideas isn’t necessarily hard if you have the research and foundation in place. On your calendar, we place content based on your goals, promotions, and prioritizes. It’s happening more and more for B2B companies, especially those with millennial decision-makers. billion in 2019.

CMO 116

CMO Marketing Marketers SEO 116

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. One such engine is Shazam, the music recognition app purchased by Apple for about $400 million in 2018. You might think that you’ve just completed the most common search journey to lunch.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Hubspot Marketing

JULY 26, 2022

This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. When Desiree Linden won the 2018 Boston Marathon, she became the first American woman to win the race in more than 30 years. Why aren't millennials moving?" Why It Works. Brooks Sports.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Hootsuite

JULY 9, 2019

But while most of us tune out commercials immediately, 87% of Millennials are happy to watch videos that feature product demos or sponsored content. Social listening means tuning in to discussions about your company (and your competitors) that take place online, and using that information to guide your marketing strategy.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hootsuite

SEPTEMBER 9, 2020

When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. Messenger ads are simply Facebook ads placed in the Chats tab of the Messenger app. Audience considerations: Instagram is most popular with millennials. It’s also a chance to do some hands-on A/B testing.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Duct Tape Marketing

NOVEMBER 18, 2021

Would you say that if you come to a place where you have that relationship with change, you may still struggle when it hits you, but you’ll also see the value in it and the message that it carries? [14:18] So do you see change from a place of hope or fear? 12:11] There’s value in seeing the value in change.

Millennials 89

Millennials Management CRM Digital Marketing 89

Econsultancy

FEBRUARY 23, 2022

The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. This will mostly be driven by Gen Z and Millennial cohorts who, on average, are watching videos on both free and paid streaming platforms far more than the average individual (42% vs 29% and 40% vs 29%, respectively).

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Sprout Social

JULY 30, 2018

Women will have an estimated global spending of about $18 trillion in 2018. The way it works is that a developer can add this code into the appropriate place on your website. You can promote your products in incredibly engaging ways to one of the world’s most sought-after demographics: millennial women.

Advertising 83

Advertising Advertisers Promotion User-Generated 83

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Spiralytics

FEBRUARY 5, 2023

Today’s Facts and Statistics on Gender Marketing Many Millennials and Gen Zs are swaying away from traditional gender roles and embracing new concepts beyond identifying as a man or woman. 50% of millennials consider gender as a spectrum. 50% of millennials consider gender as a spectrum.

Gen Z 96

Gen Z Millennials Marketing Marketers 96

Rock Content

MARCH 4, 2020

The internet is a beautiful place packed to the brim with information and cat videos. A single place where you can have access to unlimited information, leads, and potential customers is an offer that no one should look over. Smartphones are incredibly popular, especially among Millennials and Generation Z.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Sprout Social

OCTOBER 10, 2018

Maybe you’re trying to reach the millennial crowd. These feeds are favorites of millennials who are hungry for humor rather than traditional restaurant marketing fare. A post shared by dennysdiner (@dennysdiner) on Sep 30, 2018 at 5:43pm PDT. A post shared by oVertone (@overtonecolor) on Sep 30, 2018 at 8:58am PDT.

Branding 106

Branding Millennials Non-Profit Whitepaper 106

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Considering the platform brought in between $8 and 9 billion in 2018 alone, I’d say Mark Zuckerberg is pretty happy about that acquisition. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. 2018 research shows how an advertising hiatus can impact brands’ long-term sales. Advertisers in turn adopted a more digital-heavy strategy as it was the medium least impacted by lockdowns.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. However, challenges are also opportunities.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Without these elements in place, no amount of effort will prompt workers to refer your brand to others. Tap into the right platforms.

Millennials 109

Millennials Communications Promotion Non-Profit 109

Litmus

OCTOBER 8, 2020

But one of the topics that cropped up in both expected and unexpected places was the theme of diversity, equity, and inclusion. One report showed that 83% of millennials find it important to buy from companies that align with their values—up from 63% reported two years ago. It’s a good place to start. How to do the work.

Transform 77

Transform Marketing Marketers Millennials 77

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. Statista states, “93% of Millennials have compared online deals using a mobile device.” Strategy Analytics ).

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106