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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. billion in May 2018. This number has been steady since late 2018.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

In 2018, 40% of people used social media channels for aspects of product research. Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. When it comes to marketing your product, you have many different options on Facebook. Free Promotion.

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Interactive video: why your marketing strategy needs this type of content

Rock Content

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

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How Video Consumption is Changing in 2020 [New Research]

Hubspot Marketing

Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Each new generation has watched more online video than the last.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Video Marketing Statistics. (Statista).

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Social media is no longer just an extra channel of publishing or promoting your content. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. The ones you choose should depend on who your target market is and where they tend to hang out. Ramp Up Your Video Marketing.