SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. consumers listened to podcasts in 2020, up from 44% in 2018. Video Marketing and Sales. Mobile video consumption increases by 100% every year. Keep content current.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. But it’s 2018 and more likely than not, your audience is on social. Just like any other industry, there are ways to better attract, retain and ultimately market to your patients. YouTube.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Neil Patel

JUNE 1, 2021

Webinar Video Ideas. Webinars are videos streamed live to promote relevant content. It will help you to find out if people search about the topics you want to talk about during your webinar videos. As we can see in the example above, Video Marketing has an average of 4,400 searches per month on Google.

User-Generated 141

User-Generated Video Marketing Place Product 141

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world.

Video Marketing 127

Video Marketing Place Product Branding 127

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 1,000: Take the extra content budget to create an explainer video. Michael Brenner , CEO, Marketing Insider Group. CMWorld Click To Tweet.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. In 2018, they launched it globally, and the service took off like a rocket. Paid Online Events.

Analytics 129

Analytics Customer loyalty Price Place 129

Hubspot Marketing

MARCH 4, 2019

There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. The content marketing technology landscape is growing every year. Meta, right?

Content Marketing 109

Content Marketing Analytics Marketing Marketers 109

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Inadequate promotion.

Video Marketing 110

Video Marketing Key Performance Indicator Whitepaper Marketing 110

Hubspot Marketing

DECEMBER 11, 2019

According to a recent study , millennials watch online videos for 2.4 While you might have already known that mobile optimization and video marketing are a key digital strategies in 2019, these stats serve as more evidence that it can help you zone in on young adult generations. hours per day while Gen Z averages 3.4

Gen Z 145

Gen Z Millennials Finance Education 145

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. Creating content is easy.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. Creating content is easy.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Hubspot Marketing

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. They promote a focused effort that guides consumers towards a desired action. Promote a new product or service.

Direct Mail 140

Direct Mail Marketing Marketers User-Generated 140

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: 1: More Marketers Are Putting Audiences’ Needs First.

Content Marketing 49

Content Marketing eBook Market Trends Marketing 49

Hubspot Marketing

JULY 28, 2020

Now, with video being accessible on every major social media network, they are learning to rely more heavily on this type of content in their research phase. While brands are seeing higher engagement than ever from video marketing , consumers increasingly expect to see this type of content from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Adobe Experience Cloud Blog

MARCH 15, 2019

Consider Levi’s November 2018 ad: To encourage Americans to vote during the midterm elections, the jean outfitter spotlighted citizens from all cultures and beliefs visiting polling places countrywide. Promote with #Hashtags. Twitter owes much of its success to its innovation of hashtags, so use them with video tweets.

Advertising 134

Advertising Advertisers Thought Leadership Education 134

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. Vlad and Niki (82.23

Entertainment 87

Entertainment Analytics Video Marketing Promotion 87

Hootsuite

JULY 21, 2020

How many times your video was watched for more than 2 seconds. Gives you an idea of your ROI if you spent money to promote your video. How many times users watched a quarter of your video. How many times users watched half your video. How many times users watched ¾ of your video. Estimated cost per view.

Analytics 144

Analytics Promotion Social Media Marketing Management 144

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Video Marketing Statistics. (Statista).

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Hubspot Marketing

OCTOBER 27, 2022

Then, create a social media content calendar to promote and manage your content on other sites. Promote your content. Content Marketing Strategy Examples. Videos require a bigger investment of time and resources than written content, but as visual content continues to offer big ROI, it's a medium worth exploring.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Sprout Social

DECEMBER 20, 2023

And if YouTube is your focus, BuzzSumo’s video marketing feature helps analyze and optimize your videos, surface popular video content by topic, ID gaps on competitor channels and more. BuzzSumo also has a robust influencer marketing tool. It promotes itself as easier to use and cheaper than Zendesk.

Branding 107

Branding Price Influencer Marketing Transform 107

Moz

MAY 21, 2020

Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. Founder, Backlinko How to Promote Your Content Like a Boss. Brian Dean. Creating content is easy.

Thought Leadership 70

Thought Leadership PR CMO Price 70

Marketing Insider Group

DECEMBER 8, 2020

Social media is no longer just an extra channel of publishing or promoting your content. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. The ones you choose should depend on who your target market is and where they tend to hang out. Ramp Up Your Video Marketing.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Content Marketing Institute

AUGUST 6, 2018

Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. 80% of video ads on #Facebook are watched with sound off. Twitter Promote Mode. Click To Tweet.

Non-Profit 111

Non-Profit Marketing Marketers User-Generated 111