Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Free Promotion. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. Paid Promotion. Here are a few examples.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Papercut Films was the production company for the technology documentary film, which had an April 2018 release.

Transform 136

Transform Marketing Marketers Millennials 136

Neil Patel

APRIL 5, 2021

Legacy fast-food chains have had to get creative in recent years in order to capture the hearts of millennial viewers. Burger King knows millennials love nostalgia, and what better way to appeal to that emotion than by bringing back their legendary chicken fries. This is millennial marketing done right. Burger King.

Food 83

Food Advertising Advertisers Millennials 83

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018.

Social Media Marketing 105

Social Media Marketing Marketing Marketers eCommerce 105

Econsultancy

FEBRUARY 18, 2022

According to a 2018 survey by Forrester , 68% of US consumers say that their social values shape their shopping choices. Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. In 2018, there were over 3.2 But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. BMO Harris Bank offers a lesson on engaging millennials.

Branding 99

Branding Millennials Entertainment Transform 99

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Memes get shared and promoted like crazy because they resonate with people, all the while outsiders involve themselves with meme trends via “likes” and shares.

Gen Z 104

Gen Z Marketing Marketers Promotion 104

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Create and promote events. By now, many of us have created a LinkedIn personal profile to keep up with colleagues, apply for jobs, and promote our brands. There is no one-size-fits-all replacement for Google Plus.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. billion in 2018 to $15.2

CMO 116

CMO Marketing Marketers SEO 116

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Dana Nicole

FEBRUARY 1, 2021

In 2018, ByteDance merged with Musical.ly Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Power Digital Marketing

FEBRUARY 20, 2019

However, despite the ever-changing strategies of the industry, the endgame is always the same: promote brands to consumers and influence their buying behavior. Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company?

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. One such engine is Shazam, the music recognition app purchased by Apple for about $400 million in 2018. Paid search ads can be bought via Microsoft Advertising’s partner network. Not selling data to advertisers.

Shoppers 114

Shoppers Retail Finance User-Generated 114

Hootsuite

JANUARY 13, 2022

Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. Soccer media company Copa90 used UGC across Snapchat to raise awareness about the 2018 FIFA World Cup held in Russia.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

MAY 5, 2019

Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. In the above, you’ll note that it’s not an average product promotion post. Are they legit?

Influencer Marketing 111

Influencer Marketing Fashion Marketing Marketers 111

Rock Content

MAY 22, 2020

In a report shared by Forbes in 2018, videos were already considered the most effective way to reach people. To launch a new Bob Dylan boxset, Sony Music, alongside Eko, decided to promote one of his biggest hits with an interactive video. As we promised, here are some examples of interactive videos for you to get inspired.

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Sprout Social

JULY 30, 2018

Women will have an estimated global spending of about $18 trillion in 2018. Promoted Pin : A Promoted Pin is Pinterest’s version of an ad. Promoted Pins. A Promoted Pin is just like a regular pin, except you can pay to have it promoted and seen by more people. Promoted Video Pins. One-tap Pins.

Advertising 83

Advertising Advertisers Promotion User-Generated 83

Hubspot Marketing

AUGUST 18, 2022

But, this didn't stop them from creating a co-branded April Fools Day campaign in 2018. Meanwhile, Purple , the company and HubSpot customer known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen-Z demographics.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S. Roughly 62% of GenZers and millennials would like to be able to search by image. Learn the best practices for Promoted Videos.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Promoted Pins. Promoted video pins, carousel, and app pins are also available.

Millennials 145

Millennials Fashion Promotion Analytics 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Even back in 2018, a whopping 87% of consumers said they wanted to see more video from brands in the next year. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Image Source. Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hootsuite

JUNE 12, 2020

Save time and look professional while promoting your brand in style. A 2018 study by Facebook IQ found that Story ads performed best at 2.8 If one of your goals is to engage followers or promote awareness, keep an eye on this. If you think this figure is low, consider promoting your Stories with a post. Start here.

Analytics 145

Analytics Millennials Promotion Management 145

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. In 2018, 26% of them used Facebook. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. That’s a jump from 43% in 2018.News It’s okay to promote them in about 30%of your posts. General Facebook stats. Facebook has 2.41

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company.

Millennials 109

Millennials Communications Promotion Non-Profit 109

Hootsuite

JANUARY 15, 2020

366 million new people started using social media in 2018 alone. That’s an increase from 35% in 2018. One in two users have made a purchase after spotting a Promoted Pin. One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. Facebook demographics.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

DECEMBER 10, 2019

Citadel used traditional public social feeds to promote the tournament and create excitement. Posted by Citadel Careers on Wednesday, May 16, 2018. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Why We Compete at The Data Open.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials. Before making a purchase, Gen Zers are two times more likely than Millennials to turn to YouTube.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content is one of the most efficient ways to promote a business. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. (Statista). Content Marketing Institute ).

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. Promote brand exposure – Brand awareness is one of the golden tickets to a thriving business. Improve shopability – Instagram released shoppable posts in 2018, allowing brands to include prices and other product info on their product images.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Neil Patel

OCTOBER 12, 2020

Remember when millennials disrupted the way we work with remote work and telecommuting? The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. How AI Digital Assistants Are Shaping The Future of Work. And late adopters?

Marketing 136

Marketing Marketers User-Generated SEO 136

Sprout Social

JULY 27, 2021

In 2018, Missguided boasted a 40% sales increase every night the show was on. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Missguided, which sponsored the show in 2018, has used social media to remain part of the Love Island conversation (despite no longer being an official partner).

Gen Z 119

Gen Z Fashion Influencer Marketing Millennials 119

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. Owner: Kuaishou Technologies.

Gen Z 131

Gen Z Millennials User-Generated eCommerce 131

Hootsuite

JULY 24, 2019

Posted by Tattoodo on Saturday, April 28, 2018. Once it became clear they were achieving high engagement, they were promoted as ads. The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. What’s great about these ads. These two videos both started as posts on Tattoodo’s Facebook page.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Content Marketing Institute

DECEMBER 13, 2017

I entered the subject “content promotion” and clicked the pencil button. Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. Let’s get knee-deep in great content promotion tactics.”.

Millennials 103

Millennials Whitepaper User-Generated Promotion 103

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. HANDPICKED RELATED CONTENT: Are You Still Content Marketing Like It’s 2018?

Content Marketing 105

Content Marketing Branding Health User-Generated 105