Remove 2018 Remove Neuromarketing Remove Promotion
article thumbnail

How Neuromarketing Could Revolutionize the Marketing Industry

Hubspot Marketing

What is neuromarketing? Neuromarketing blends neuroscience and marketing to help brands gauge the emotional resonance of their current and future marketing campaigns. Last year, Immersion Neuroscience hooked eight people up to the INBand and measured their neurochemical responses to 17 ads from the 2018 Superbowl.

article thumbnail

Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. Don’t just invest in promoting your brand. This demonstrates how this is an integral and comprehensive process.