Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! Gmail’s Promotions Tab Is NOT the Spam Folder. Marketers can be quick to point to Gmail’s Promotions Tab as the reason for falling open rates without investigating other possible causes. More Litmus Picks for 2018. White’s Pick.

Transform 54

Transform Promotion Analytics Email Marketing 54

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. — RuPaul's Drag Race (@RuPaulsDragRace) March 5, 2018. Create a hashtag.

Promotion 111

Promotion User-Generated Price Energy 111

Adams & Knight Marketing

OCTOBER 18, 2022

We also promote the partnership via social, email and the website. FOX61 heavily promotes the program, tourism in the state, and the website on air and in their social feeds. The Connecticut Office of Tourism/Adams & Knight provides content ideas, ideas for features, and access to thought leaders for interviews.

PR 246

PR Promotion 246

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Fans of the Cartoon Network show Rick and Morty know the story: Last year, an episode of the series referenced a limited-edition Szechuan sauce made by McDonald’s in 1998 to promote the movie Mulan.

B2C 89

B2C Content Marketing Food Transform 89

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Need a recap on how to utilize the power of annotations in Gmail’s new Promotions tab? Curious how fellow email marketers utilize Gmail’s new functionality?

Promotion 72

Promotion Email Marketing Real Estate Branding 72

illumin

JULY 15, 2018

World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. This torch was carried on in 2018 as 4/10 of the top advertisers focused their digital video ads around the concept that music is a universal language with a special power to instill unity and positivity among people. #2

Advertising 40

Advertising Advertisers Entertainment Promotion 40

Hubspot Marketing

AUGUST 16, 2018

You likely already know that paying to promote your content is pretty standard in the marketing world. It’s common practice to use this to promote owned media, and can be done through: Social media advertising. Finding and analyzing media coverage and promoting that content through owned and paid media channels. Paid Media.

PR 137

PR Communications Inbound Marketing Management 137

Litmus

DECEMBER 6, 2018

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. White (@chadswhite) August 21, 2018. Paula’s Choice Skincare was able to boost the orders from this recurring promotional email by 29% by implementing changes suggested by subscribers via an email feedback mechanism.

Email Marketing 60

Email Marketing New Technology Price Analytics 60

Hubspot Marketing

APRIL 25, 2024

Researchers in 2018 found the effect still holds true today. But it’s not the smartest way to promote your product. Hundreds of participants would see two different types of promotions. Other times the promotion would state it’s $0." Other times the promotion would state it’s $0."

Price 95

Price Promotion Market Research Product 95

Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. This post #SproutChat Calendar: Upcoming Topics for September 2018 originally appeared on Sprout Social.

Digital Marketing 47

Digital Marketing Education Promotion Communications 47

Ariyh

OCTOBER 16, 2023

🛍️ Create the promotions you want – without the dev time Are you wasting time custom developing your promotions? The data analyzed was from 2018 to 2020. 🔍 Study type Market observation (analysis of the 460 most popular Instagram creators in Indonesia, 2018-2020). TikTok, YouTube).

B2C 124

B2C Price Promotion eCommerce 124

SMEI

JANUARY 24, 2023

Victoria’s Secret: In 2018, Victoria’s Secret faced major backlash for its infamous “Perfect Body” campaign. The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Victoria's Secret Perfect Body Campaign 2.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) It doesn’t matter how brilliant your insights are if you don’t have the brand pull or promotional engine to get eyes on your content. Distribute and promote the hell out of everything you create , with a focus on building direct audience relationships at every turn.

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? chose the older brand (1865 vs 2018) for a wooden armchair. 📢 Free best-in-class designs for ecommerce promotions Grab Voucherify's free Ecommerce Promotions Figma Kit.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Hubspot Marketing

OCTOBER 2, 2018

Consider optimizing the ranking pages for conversion, periodically updating them so they maintain their rankings, putting paid promotion behind them, using them to link to lower-ranked (but just as if not more important) relevant pages, and so on. Knowing which queries bring in the most search traffic is definitely useful. Click Links.

User-Generated 133

User-Generated SEO Analytics eCommerce 133

Search Engine Land

FEBRUARY 16, 2024

It’s hard to imagine it was only $10 billion in 2018. Implementing target campaigns, offering exclusive promotions, and sharing engaging content related to your products helps diversify your traffic sources. Dig deeper: 3 tips for using promotions and discounts in paid search 5. billion in 2023.

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. 2018: Google described it as a “lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web.”

Search Marketers 89

Search Marketers Real Estate Retail Marketing 89

Sprout Social

AUGUST 10, 2022

Starbucks suffered a substantial backlash in 2018 when two Black men sitting in a store were arrested without probable cause. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. StarbucksCheersItOn. ?

PR 132

PR Influencer Marketing Marketing Marketers 132

Search Engine Land

JANUARY 17, 2023

2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. 2018: In the majority of cases, the Google Home result mirrored the snippet/Answer Box. 2018: Advertisers could make more on-the-go changes. 2007: Google was promoting their own Audio Ads product via AdWords.

Search Marketers 112

Search Marketers Marketing Marketers SEO 112

Hubspot Marketing

MARCH 28, 2023

As Bold Glamour gained popularity it was widely criticized by TikTok users for promoting unrealistic beauty standards, especially for young people. This campaign isn’t Dove’s first stance taken against imagery promoting unrealistic beauty standards. The filter has been used in over 30 million videos to date.

Education 106

Education Promotion Video Marketing Product 106

Search Engine Land

JANUARY 24, 2023

Now they can mute those, too 2018: Google announced more options for users to control the kinds of ads they see. Google Search Console’s remove URL report might not work for a short period of time 2018: Google wasupgrading the report. Dalloway’ & ‘A Room of One’s Own’ 2018: The doodle featured the author’s familiar profile.

Search Marketers 128

Search Marketers SEO Marketing Marketers 128

Search Engine Land

DECEMBER 14, 2022

This is leveraging what Google calls SpamBrain , Google referenced it in the 2018 Google spam report , specifically the spam trends section where Google talks about its “machine learning systems” to improve search spam detection. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost.

Promotion 115

Promotion SEO 115

Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. 2018: Verified users in Google Search Console were about to get access the new Search Performance, Index Coverage, AMP status and Job posting reports.

Search Marketers 102

Search Marketers Non-Profit Marketing Marketers 102

Search Engine Land

JANUARY 12, 2023

This is leveraging what Google calls SpamBrain , Google referenced it in the 2018 Google spam report , specifically the spam trends section where Google talks about its “machine learning systems” to improve search spam detection. This launch will affect all languages.”. First time using SpamBrain for links.

Promotion 118

Promotion SEO 118

Search Engine Land

FEBRUARY 1, 2023

Google & Bing’s ‘Super Bowl ad’ search results are quite different 2018: People turning to Google and Bing for information about the official Super Bowl Lii commercials found very different treatments of the results. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 128

Search Marketers Shoppers SEO Marketing 128

Rock Content

FEBRUARY 7, 2024

Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. A 2018 study found that over 80% of consumers prefer familiar brands. Use social media to promote specific branded products. In fact, it isn’t really about promoting yourself at all. The implications of this are huge.

SEO 52

SEO Branding Non-Profit Shoppers 52

Bannerflow

AUGUST 24, 2018

China e-commerce giant, Alibaba, has created a tool that assists brands in creating promotional and ad copy for specific products. The post Artificial intelligence (AI) and marketing: 2018 trends appeared first on Bannerflow Blog. Not all – hopefully – but definitely some. In fact, it’s already happening.

Copywriting 40

Copywriting Marketing Marketers Advertising 40

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Automobile 82

Automobile Marketing Marketers Social Media Marketing 82

Rock Content

FEBRUARY 5, 2024

Promote events with event reminders and involve your audience in fundraisers, showing the human side of your brand. Filters have come a long way since 2018. I mpact on Marketers: Plan and promote your live sessions. Instagram now offers more ways to engage with your audience through your Feed. Via Pallyy 4.

Entertainment 78

Entertainment Industry Insights Retail Promotion 78

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. With more brick and mortar stores than ever, and the bombardment of ads that comes with them, do these Black Friday promotions actually influence purchases? When I asked participants, "Did you engage with any online ads or promotions for Black Friday?", Data Source: Lucid Software. Data Source: Lucid Software.

eCommerce 136

eCommerce Promotion Shoppers Advertising 136

Litmus

JULY 8, 2019

Ranking compared to April 2018. With a number of big updates to Gmail—including the revamped Promotions Tab and the launch of AMP for Email —Gmail is offering marketers new opportunities to stand out in the inbox. Display promotion codes, a featured image, and deal expiration dates in Gmail’s Promotions tab. in Q2 2018).

Marketing 91

Marketing Marketers Analytics Promotion 91

Hubspot Marketing

JUNE 13, 2023

Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. What is Ozempic and how did it get so popular?

Health 103

Health Marketing Marketers Promotion 103

Martech

APRIL 18, 2022

This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. The rising popularity of social media platforms for promoting the brand and building product awareness is driving the market. Worldwide 4.48 billion people currently use social media, more than double from 2.07

Advertising 112

Advertising Advertisers Food Retail 112

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2018: Google’s parent Alphabet was reportedly considering a sale of reviews publication Zagat. ” – Google. by Wesley Young.

Search Marketers 95

Search Marketers Advertising Advertisers Marketing 95

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Free Promotion. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. Paid Promotion. Here are a few examples.

Shoppers 124

Shoppers Product Gen Z Promotion 124

Hubspot Marketing

FEBRUARY 12, 2020

In 2018, Panera tweeted that customers who got engaged in one of their restaurants on Valentine's Day could win free wedding catering from the chain. The tweet included a short and simple video which announced the promotion and showed two Panera employees cheering, as if they were witnessing a proposal. February 9, 2018.

Marketing 144

Marketing Marketers Health Promotion 144

Ariyh

FEBRUARY 13, 2023

. 📝 Intro Say you buy from one of these two promotions: Buy a blazer and a matching tie for $60. Which of the two different promotions would make you less likely to return the first blazer you bought, and buy the other one instead? Buy a $60 blazer and get a matching tie for free. buy a tie and get a matching blazer).

Product 52

Product Promotion Shipping B2C 52