Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Is Instagram an effective marketing channel in 2023?

Gen Z 131

Gen Z Millennials User-Generated Shipping 131

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. This also allows video marketers to play with different content types on the same platform.

Gen Z 127

Gen Z Millennials Price Social Media Marketing 127

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. YouTube advertising statistics. How are they using it?

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

NOVEMBER 5, 2019

Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.

Shoppers 128

Shoppers Product Gen Z Promotion 128

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. Video Marketing. Following the trend of visual content, video marketing is expanding even more.

Market Trends 118

Market Trends Content Marketing Gen Z User-Generated 118

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility.

Video Marketing 137

Video Marketing Millennials Gen Z User-Generated 137