Hootsuite

OCTOBER 8, 2020

Snapchat’s revenue increased by 17% in the second quarter of 2020 compared to the second quarter of 2019. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds. Source: Statista. And 38% identify as male.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Image Source The endorsements have also found their way into Skims advertising.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 110

Advertising Advertisers Entertainment Millennials 110

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. The number of channels on YouTube with more than 1 million subscribers also doubled in 2018–advertising the ongoing popularity of these creators and their consistent output of content that keeps viewers coming back. What kind of an approach are you bringing to your YouTube or video strategy?

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

NOVEMBER 26, 2019

July 11, 2019. 26 TikTok Stats to Know in 2019. According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. As of early 2019, TikTok is the third-most downloaded app globally. Alexandra Daniels ?? alexdanielsxo). Userbase, Downloads, and Growth.

Gen Z 144

Gen Z Entertainment Millennials Advertising 144

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. ones with more than 250,000 subscribers) in the first week of 2019, they found that only 33% of the videos those channels uploaded were in English, and only 17% were completely in English. This number has increased 40% in the five years between 2014 and 2019. How are they using it?

Advertising 145

Advertising Advertisers Marketing Marketers 145

Power Digital Marketing

FEBRUARY 20, 2019

Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company? Enhancements in technology also meant more tools for simplifying communication with consumers and reaching them with better advertisements.

Market Trends 40

Market Trends Marketing Marketers Millennials 40

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Tie-ins don’t have to involve other forms of fiction.

Customer 52

Customer Millennials Transform Gen Z 52

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Neil Patel

MARCH 19, 2021

percent share as of 2019. In fact, they were the largest generation in history until millennials surpassed them. The baby boomers have had a huge impact on social and economic policy and were the target audience for many marketing and advertising campaigns for decades. Why not focus on millennials and Gen-X instead?

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. The top three countries in terms of potential Instagram advertising reach are the U.S.,

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

illumin

NOVEMBER 2, 2018

As we look toward the closing of this year and ahead at 2019, this was a great series to help us understand what is really going on with all the various networks. The platforms broader appeal to millennial males will also be a contributing factor. Key TakeAways from eMarketer’s Social Series. SnapChat is the No. Anticipated Challenges.

Advertising 40

Advertising Advertisers Millennials User-Generated 40

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Remember, your target market on TikTok is mostly Gen Z’ers, millennials, and Generation Alpha. iamfabianbern) November 14, 2019. Use Paid Advertising on TikTok.

Product 141

Product eCommerce User-Generated Millennials 141

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. Engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut. Source ) 17. Source ) 18. Source ) 19. Source ) 20. Source ) 21.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

DECEMBER 7, 2022

For instance, take a look at this video, which is part of a Spotify advertisement campaign from 2019, “Let the Song Play.”. The brand voice matches its target audience perfectly: youthful millennials and Gen-Zers who care about makeup as an opportunity for authentic expression. Clare Paint.

Branding 135

Branding Millennials Fashion Communications 135

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Social Media Marketing 114

Social Media Marketing Non-Profit User-Generated Transform 114

Hubspot Marketing

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. In a 2019 study of 60,000 Reddit posts, those between 60 and 80 characters get 8,600 upvotes. Reddit Blog ).

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Set Up

JANUARY 25, 2022

Stranger Things partnered with New Coke to intrigue new audiences about their third season in 2019, and Cobra Kai is famously associated with Coors Light - which, according to the writers, was an “organic” product placement. Brands have skirted around this decrease in ad viewership by forming clever partnerships with shows and movies.

Millennials 52

Millennials Fashion Advertising Advertisers 52

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

Shoppers 115

Shoppers Retail Finance User-Generated 115

Martech

AUGUST 25, 2021

“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories. ”) HubSpot’s aim in building community is quite transparent. A long time coming, now maturing.

Transform 144

Transform Retail Marketing Marketers 144

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2019. Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing.

CMO 116

CMO Marketing Marketers SEO 116

Hubspot Marketing

AUGUST 18, 2022

Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture. Adidas' co-branding relationship with Kanye and the resulting cult-like Yeezy following led to a stellar year for the company: in 2019, Adidas' net income climbed 19.5% Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. This documentary has a November 2019 release, and it had a 1-hour 39-minute runtime. Do You Trust This Computer?

Transform 136

Transform Marketing Marketers Millennials 136

Content Marketing Institute

FEBRUARY 5, 2019

BMO Harris Bank offers a lesson on engaging millennials. When BMO Harris Bank (BMOHB) wanted to increase consideration among millennials beginning their journey to financial independence, it went for the unexpected. Are you experimenting with branded content in 2019? of communication professionals rely on branded content.

Branding 99

Branding Millennials Entertainment Transform 99

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. million in Q3 2021.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Neil Patel

NOVEMBER 26, 2019

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Brands sold at retail also may have an end-cap promotion, advertise the products in the circular, have a two-for-one deal, etc. Conclusion.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Hubspot Marketing

NOVEMBER 5, 2019

Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. It's estimated that 2 million businesses were advertising on the platform in 2018. With Facebook Ads , you can create advertisements with a certain goal in mind, such as conversions or in-store foot traffic.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Hubspot Marketing

JANUARY 3, 2024

Peloton A Peloton commercial went viral during the holidays of 2019, but not in a good way. So when the holidays of 2021 came around, the bar was pretty high for advertisers at Peloton. Pepperidge Farms There will never be an advertising campaign as iconic as " Pepperidge Farm Remembers" or more parodied by Family Guy or Futurama.

Advertising 117

Advertising Advertisers Food Gen Z 117

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out how a hotel leveraged influencer marketing effectively over a year and a half, leading to a steady 4% monthly growth in traffic to their website, which even peaked at 8% in 2019.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Econsultancy

JANUARY 28, 2022

Research from Profitwell found that customer acquisition costs (CACs) grew by around 60% in the half-decade up to 2019. With advertisers vastly increasing the proportion of their marketing spend that goes online, there’s now much more competition for the available inventory.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Hootsuite

AUGUST 10, 2021

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. marketers planned to use TikTok for influencer campaigns in 2019, 68% will do so this year. Source: Advertiser Perceptions. 93% of U.S. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Sprout Social

NOVEMBER 21, 2019

And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. According to the 2019 Sprout Social Index, 63% of marketers note that social listening will become more important for conducting customer and market research. Social media.

Market Research 97

Market Research Gen Z Price B2C 97

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. Social Media Marketing Statistics/Data 2019. of Millennials, 77.5%

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145