4 steps you must have in your email brief for campaign success [Free Template]
Litmus
APRIL 29, 2021
Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. Does any of this sound familiar?
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