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B2B marketing on TikTok: What you need to know

Martech

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. In 2019, the Department of Defense banned the app on governmental devices.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. Posted by Headspace on Tuesday, November 26, 2019. According to the 2019 Edelman Trust Barometer , 75% of people trust their employers to do what is right. Posted by Citi on Friday, October 18, 2019.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcast listeners are growing fast. The number of weekly listeners rose by 14 million in that time.

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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Instead, automate your marketing using HubSpot software , powered by CRM data. Image Source 3.

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How to edge out your competition with market research

Sprout Social

And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. According to the 2019 Sprout Social Index, 63% of marketers note that social listening will become more important for conducting customer and market research. Social media.

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The future of digital advertising: the trends you need to know | 2020

Bannerflow

2019 saw the first major fines handed out by the ICO (Information Commissioner’s Office) in the UK for GDPR (General Data Protection Regulation) infringements with fines totalling nearly £300 million given to British Airways and Marriott. The best CMPs also integrate with services like Salesforce. It’s a no-brainer for brands.

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The future of digital advertising: the trends you need to know | 2020

Bannerflow

2019 saw the first major fines handed out by the ICO (Information Commissioner’s Office) in the UK for GDPR (General Data Protection Regulation) infringements with fines totalling nearly £300 million given to British Airways and Marriott. The best CMPs also integrate with services like Salesforce. It’s a no-brainer for brands.