Hootsuite

OCTOBER 8, 2020

Snapchat’s revenue increased by 17% in the second quarter of 2020 compared to the second quarter of 2019. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds. Source: Statista. Source: Statista.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Adobe ) 70% of Gen Z consumers are more trusting of brands that represent diversity in ads. Heat Test Report ). Audience acquisition and loyalty. McKinsey ).

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Gen Z Millennials Customer Acquisition Advertising 115

Businesses Grow

SEPTEMBER 25, 2023

In 2019, Pepsi declared that the traditional idea of “brand” is out and “culture” is in when it comes to marketing. Gen Z punches above their weight in its influence on culture, music, fashion, and business. Their approach suggested that the big campaign bonfires were over, replaced by cultural sparks.

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Gen Z Transform Marketing Marketers 125

Martech

FEBRUARY 16, 2024

The Caribbean is the largest contributor to the rising foreign-born Black population, while Africa accounts for the fastest growth, contributing more than two million in 2019 alone. Fifty-two percent of Black American Gen Z audiences, for example, say they use subtitles to better understand the content they watch.

Gen Z 109

Gen Z Advertising Advertisers Branding 109

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

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Market Trends Gen Z Marketing Marketers 130

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

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Gen Z Marketing Strategy Millennials User-Generated 75

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. By the end of 2019, the number of podcasts jumped to 800,000 ( Podcast Insights ). The number of podcast episodes climbed to over 30 million in December 2019. Podcast Insights ).

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Gen Z Advertising Advertisers Millennials 113

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

Gen Z 130

Gen Z Millennials User-Generated Advertising 130

Neil Patel

DECEMBER 28, 2021

Use the Google Trends Report to Find Topics that Appeal to Gen Z. In 2019, Gen Z officially outnumbered millennials, tallying 32.2 Even more impactful, Gen Z makes up over 40 percent of U.S. Consider this: a third of the world’s population is Gen Z. percent of the world’s population.

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Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. July 11, 2019. 26 TikTok Stats to Know in 2019. As of early 2019, TikTok is the third-most downloaded app globally. Alexandra Daniels ?? alexdanielsxo).

Gen Z 143

Gen Z Entertainment Millennials Advertising 143

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut. Source ) 18. Source ) 19. Source ) 20. Source ) 21. Source ) 22.

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Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

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Gen Z Millennials Law User-Generated 88

Search Engine Land

FEBRUARY 1, 2023

As a result, the video game industry was one of the many to thrive , with a 20% YoY revenue increase from 2019, and reaching over $179 billion in global revenue in both hardware and software for 2020. About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing.

Gen Z 95

Gen Z Advertising Advertisers Branding 95

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. What Is the Dispo App? Who is Using Dispo? The upshot?

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Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

Gen Z 118

Gen Z Millennials User-Generated Shipping 118

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We first pointed to Lasso as a social media platform marketers should watch back in 2019. Viral social media platforms: Where are they now?

Gen Z 107

Gen Z Influencer Marketing Social Media Marketing Finance 107

Spiralytics

DECEMBER 5, 2022

Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z. These generations make a lucrative audience because of their spending power. trillion; while Gen Zs, which make up 40% of the global population, spend up to $360 billion.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. More than 500 million daily active users (last updated by Instagram in 2017). Ages 50–64: 23%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. According to Instagram -- which started testing Reels in Brazil in November 2019 and launched the feature globally this August -- the brand wanted to give users more content creation opportunities on its app.

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Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

DECEMBER 8, 2023

Yet 77% of the respondents in a Clutch survey from 2019 said they’re confident they can recognize search ads among SERP results. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. 46% of web users can’t tell the difference between PPC ads and organic search links. 47% of all global purchases take place online.

Gen Z 92

Gen Z User-Generated eCommerce Finance 92

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. By Q3 of 2020, Pinterest surpassed 442 million monthly active users , up from 322 million in Q3 of 2019.

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Gen Z eCommerce Shoppers Millennials 143

Martech

FEBRUARY 2, 2022

“Fran is a model student-athlete who shares our values and has done a lot to generate excitement for women’s college basketball,” said Dillon. Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. Some of her highlights have tens of thousands of views on YouTube.

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Gen Z Customer Millennials Law 101

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. According to the 2021 Pinterest Predicts report, there was a 155% increase in searches year over year for “crochet basics” from 2019 to 2020. If you’re familiar with the movies, you may be rightfully confused.

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Retail Fashion Gen Z Branding 126

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. billion , more than double what it was in 2019. Build brand loyalty. Source: Hootsuite.

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Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. — goblin girl (@sarahmhawkinson) October 30, 2019.

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Retail Gen Z Fashion Millennials 103

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

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Gen Z Content Marketing Health Millennials 106

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. — Stanford University (@Stanford) September 13, 2019. View this post on Instagram.

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Education Gen Z Millennials Promotion 111

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcast listeners are growing fast. The number of weekly listeners rose by 14 million in that time.

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Gen Z Millennials Inbound Marketing Entertainment 144

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 95

Gen Z User-Generated Millennials Marketing 95

Digital Marketer

MARCH 13, 2023

Source: Beloved Brands The popular feminine hygiene brand amplified the success of its viral 2014 marketing success by teaming up with Girls on the Run in 2019 to support the National Access and Inclusion Initiative. Over $750,000 has been donated over the last two years, shining a philanthropic light on Always’ brand image.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Want to really know what goes on in the world of Gen-Z?

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Econsultancy

DECEMBER 3, 2021

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. China’s annual luxury online penetration increased from 13% in 2019 to 23% in 2020.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Image Source And then, we have events like the Rennsport Reunion that serve as community builders.

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Branding Fashion Gen Z B2C 117

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. During 2019, Instagram’s native shopping features underwent some major changes for e-tailers. Influence marketing works especially when targeting Gen Z buyers. Instagram Shopping.

Gen Z 111

Gen Z User-Generated Shoppers Real Estate 111

Search Engine Land

DECEMBER 27, 2023

By May, we heard the new Google would be “visual, snackable, personal and human” in a bid to win over younger searchers (who Google knows from internal data were using TikTok and Instagram for Search — see: Survey: 51% of Gen Z women prefer TikTok, not Google, for search ). Neeva The ad-free search engine, founded in 2019, shut down.

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SEO User-Generated Gen Z Analytics 128

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out how a hotel leveraged influencer marketing effectively over a year and a half, leading to a steady 4% monthly growth in traffic to their website, which even peaked at 8% in 2019.

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Social Media Marketing Transform User-Generated Gen Z 91