Martech

MAY 16, 2023

Faster doesn’t always mean better The ability to create more content faster will only result in lower performance. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. That was the problem.

Whitepaper 111

Whitepaper Outbound Marketing Management Marketing 111

Martech

MAY 16, 2023

Faster doesn’t always mean better The ability to create more content faster will only result in lower performance. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. That was the problem.

Whitepaper 107

Whitepaper Outbound Marketing Management Marketing 107

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Think back to November 2019. Expect the same if the economy stutters. Keep your eye on the future.

Marketing Strategy 107

Marketing Strategy Whitepaper Thought Leadership Marketing 107

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. You’re right.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. Being Top-Heavy. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

MARCH 22, 2022

” That’s 30% higher than pre-pandemic sentiment in 2019. Both B2B and B2C marketers can use preferences and email campaigns to collect this first-party data and use it to understand their customers better, target and personalize messages better, whether in email or other marketing channels. Account-based marketing.

Email Marketing 124

Email Marketing B2C Law Marketing 124

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts.

Management 52

Management Gen Z Whitepaper Content Marketing 52