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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. That’s on any average day—a year over year improvement from 2021’s 249 million. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar.

Gen Z 103
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Why Building An Audience-First Communications Strategy is Key

Litmus

That’s why a brand can never fully capitalize on the power of email without an equally powerful audience-first communications strategy. “A A brand can never fully capitalize on the powerful capabilities of email without an equally powerful audience-first communications strategy.”. Learn from Angela at Litmus Live 2021!

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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand. Brands should not be spying on shoppers, looking to badger them to buy something.

Transform 111
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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Say your business goals include increasing brand awareness. Or perhaps you have a unique brand voice that makes you stand out from your competitors.

eBook 145