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5 tips for finding standout CMO candidates

Martech

In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. If there are no closely qualified internal candidates, then it could be worth revisiting and investing more in retention, talent management and succession planning strategies. As an internal candidate.

CMO 112
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Why Building An Audience-First Communications Strategy is Key

Litmus

That’s why a brand can never fully capitalize on the power of email without an equally powerful audience-first communications strategy. “A A brand can never fully capitalize on the powerful capabilities of email without an equally powerful audience-first communications strategy.”. And how confused would those customers have been?

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3 free social media campaign templates you can use right now—and why you need one

Sprout Social

Templates establish a predetermined set of details needed to successfully plan and launch a campaign, reducing the chance of repeat questions and confusion. From there, you can adapt the report to your brand and plug in your social data. Be sure to share a branded, blank copy with the rest of your team as well.

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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Snapchat ads have the potential to reach 9% of the world’s population.

Gen Z 103
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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand. Brands should not be spying on shoppers, looking to badger them to buy something.

Transform 117
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What is the best time to host a webinar?

Rock Content

When well planned and executed, it increases your ability to engage your audience. That means, for example, establishing authority in your market and enhancing your brand value — things that we know come along with better sales results. When it comes to a successful event, we must start with a successful plan.

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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

With a 360-view of how customers are using our marketing automation software , we gain insight into each one’s progression with their success plan. With a 360-degree view of every customer, increase renewal rates and loyalty, turn happy customers into brand advocates , and also gain piece of mind. Renewal date.

Customer 134