2021 CMO New Markets 
Rock Content
DECEMBER 15, 2020
Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.
The CMO Survey
MARCH 18, 2021
While the profession took its knocks with job losses in 2020, the forecast is looking brighter moving into 2021. The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. Companies reported that 8.2% Of these losses, 28.1%
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The CMO Survey
MARCH 28, 2023
Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent of marketers, up from 7.4 Sign up to participate in the next CMO Survey here.
Marketing Insider Group
NOVEMBER 10, 2020
She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.
Martech
JANUARY 3, 2022
It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M. The site also listed more than 15,000 open positions for marketing operations professionals at that time.
Hubspot Marketing
JANUARY 7, 2024
Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.
Martech
APRIL 27, 2022
It provides a trove of data and information on customers and prospects which can be used to inform customer journey mapping and test the viability of new markets, products, and services. It validates marketing expenses by tying ROI to initiatives.
Expert insights. Personalized for you.
Let's personalize your content