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ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

Businesses Grow

Since ChatGPT only has data through 2021, I expected some difference in the lists, so ChatGPT did well despite this obstacle. Test 3: Summarize a piece of content In our marketing jobs, it’s always great if we can get a summary of an article, report, or speech to save us time. Winner of Round 2: Tie.

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How to Attract Customers with Buy Now, Pay Later Options

Neil Patel

Like every other marketing and sales strategy, testing is integral to a successful BNPL strategy. Understanding what works — and what doesn’t— helps allow your marketing teams to pivot as needed. Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option?

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%