Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Gen Z 140

Gen Z Millennials User-Generated Entertainment 140

Neil Patel

DECEMBER 28, 2021

While this report can certainly generate year-end nostalgia, it also offers a unique perspective into the terms that gained the most search volume and traction in the last year. Top Trends from the 2021 Google Search Trends Report. 2021 saw searchers looking for “how to heal” and “how to be hopeful.” Personalize Your Messages.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users.

Gen Z 141

Gen Z User-Generated Millennials Marketing 141

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. Since January 2021, over 250 million Snapchat users have been using AR shopping Lenses.

Gen Z 72

Gen Z Millennials User-Generated Advertising 72

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 114

Gen Z Millennials eCommerce Social Media Marketing 114

Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. The post 10 top retail sector video ads of 2021 appeared first on MarTech. The winners highlight some important themes, some of them pandemic-related. Processing.Please wait.

Retail 103

Retail Gen Z Video Marketing Marketing Plan 103

Hubspot Marketing

SEPTEMBER 19, 2022

That said, engagement drops significantly for Gen Z audiences. Just 12% of Gen Z-ers say they use Facebook more than any other platform, and only 55% have visited Facebook in the past three months. TikTok is known as the platform for Gen Z — and the data confirms it.

Gen Z 131

Gen Z Millennials Social Media Marketing User-Generated 131

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Transform Marketing 133

Sprout Social

JUNE 15, 2021

Sixty-three percent of consumers say they have purchased a product from social media, with Gen Z being most likely to do so. In the UK & Ireland edition of the 2021 Sprout Social Index™, we explore how marketers can find the audiences they want while identifying what consumers really expect from businesses on social.

Gen Z 112

Gen Z Global Marketing Market Research Communications 112

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. This applies for Gen Z consumers, as well as those in the higher age brackets. This makes mobile gaming advertising 3.2

Gen Z 121

Gen Z Advertising Advertisers Millennials 121

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 33% of Gen Z-ers have bought a product based on an influencer's recommendation in the past three months. million posts tagged with #ad on Instagram in 2021.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2021, 13.8 In 2019, 16.5 trillion views.

Gen Z 125

Gen Z Millennials Marketing Marketers 125

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. And data shows Gen-Z is doing the same. Let’s set the scene: In a couple of years, Gen Z will have fully joined the working class and will have tremendous spending power.

Gen Z 136

Gen Z Product Place Social Media Marketing 136

Hubspot Marketing

OCTOBER 4, 2023

This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer. In 2021, Cooper made headlines after inking a $60 million deal with Spotify, giving the platform exclusive publishing rights to her podcast for three years. In addition to podcasts, trending is also producing movies.

Gen Z 105

Gen Z Branding Advertising Advertisers 105

Econsultancy

AUGUST 8, 2022

GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – this is compared to just 17% of consumers in older. Social media has long been a source of travel inspiration.

Gen Z 108

Gen Z Millennials Branding 108

Hubspot Marketing

JANUARY 13, 2023

In 2021, giving grew by 4% , even with challenging economic conditions. Cultural nonprofits generated 53% of their online revenue from memberships , while Public Media generated 100% from memberships. Meanwhile, other media generate 12% of donations. We’ll explore essential trends in the next section. Image Source.

Gen Z 119

Gen Z User-Generated Millennials Marketing 119

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z 118

Gen Z Product User-Generated Millennials 118

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 124

Market Trends Content Marketing Gen Z User-Generated 124

Martech

MARCH 24, 2022

Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 123

Gen Z Millennials Shoppers Digital Marketing 123

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. More recently, short-form videos have taken over social media platforms.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 114

Gen Z Millennials Price Social Media Marketing 114

Hootsuite

JULY 11, 2022

That’s on any average day—a year over year improvement from 2021’s 249 million. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Source: Digital 2021. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hootsuite

APRIL 7, 2021

If you’re targeting Gen Z sports fans on Instagram, their social media consumption habits might be wildly different from the tech executives waking up at 4AM to meditate in their infrared saunas. As marketers, we need to know our audiences. Get Started. Try it for Free.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Hubspot Marketing

NOVEMBER 1, 2022

They saw it as a platform for Gen-Z to make short, funny videos. In fact, 78% of users agree that the best brands on TikTok are ones that work together with users, according to TikTok’s 2021 "What’s Next" report. For a long time, businesses didn’t take TikTok seriously. What would you do with your audience’s undivided attention?

B2C 118

B2C Gen Z Marketing Marketers 118

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 74

Gen Z Marketing Strategy Millennials User-Generated 74

Hootsuite

MAY 31, 2022

General Pinterest audience demographics. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. This compares to 32% who live in suburban areas and 30% in urban areas, according to Pew Research’s 2021 survey of social media users. There are currently almost 21 million Gen Z Pinterest users.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Calvyn Lee Blog

JANUARY 28, 2023

Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

JUNE 22, 2021

— Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. — WhatsApp (@WhatsApp) January 19, 2021.

Customer 119

Customer Gen Z User-Generated Health 119

Hubspot Marketing

FEBRUARY 27, 2023

Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In a 2021 report, the higher education industry currently has the highest engagement rate of any other industry per post on Instagram, at 3.19%. Source ) 18.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

OCTOBER 31, 2022

In 2021, TikTok launched TikTok Resumes , a program designed to "continue expanding and enhancing TikTok as a new channel for recruitment and job discovery," according to a news release.

Gen Z 93

Gen Z Management Marketing Marketers 93

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2021 - YikYak is relaunched. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2014 - Musical.ly 2018 - TikTok and Musical.ly

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Hubspot Marketing

OCTOBER 3, 2022

General Creator Economy Stats. Creators are most likely to be young (63% Gen Z) and female (48%). The most common creator launchpad in 2021 was Instagram. The total valuation of creator economy startups was $5 billion in 2021. 30% of 18-24 year olds and 40% of 25-35 year olds call themselves content creators.

Gen Z 121

Gen Z Influencer Marketing Education Marketing 121

Hubspot Marketing

DECEMBER 13, 2023

2024 Creator Economy Predictions The Growth of YouTube Shorts YouTube launched Shorts, its short-form video feature, worldwide in 2021. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. Here are the top predictions of how the creator economy will evolve in 2024.

Gen Z 107

Gen Z B2C User-Generated Branding 107

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion. Advertisers only need a few seconds to connect with the Gen Z audience. Snapchat is expecting to reach this by 2021.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Search Engine Land

MARCH 3, 2023

Initially a platform for sharing image-based collections, the company transitioned to video with the introduction of Idea Pins in 2021, which provides creators with a TikTok-like experience. The company noted that providing high-quality content would enhance user engagement, especially among Gen Z. Why we care.

Gen Z 99

Gen Z Transform Retail Advertising 99

Econsultancy

FEBRUARY 18, 2022

More recent Forrester research from 2021 suggests that just 18% of US consumers are truly values-motivated; those who “not only lay claim to being values-driven but act upon these claims.” Since, it has continuously fostered organic engagement, with Aerie asking its own online community to submit their personal stories in 2021.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. — Twitter Blue (@TwitterBlue) November 9, 2021. — Women's Aid (@womensaid) November 25, 2021.

Gen Z 52

Gen Z Health Retail Millennials 52