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Old school email can still deliver: Wednesday’s Daily Brief

Martech

Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. B2B businesses might use DAMs differently, drawing on the benefits of a centralized hub for sales collateral and event marketing materials. The 2021 CDP marketplace is diverse.

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Virtual events: The ultimate marketers’ guide

Martech

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

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CMO Confessions Ep. 34: Matt Heinz of Heinz Marketing

On24- CMO Confessions

February 2021 and then yeah. And “content” quote-unquote does not mean a 20-page white paper in every case. But I think event marketers actually, strangely, might be some of the best people to think about this because they have the biggest new normal that’s going on right now. The Writing Process.

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The Best Account-Based Marketing Tactics and Examples for 2021

Lusha

Case study #3 : Thomson Reuters’ event marketing strategy that achieved a 95% win rate. Each tier had an event marketing component offered to help scale the program. The post The Best Account-Based Marketing Tactics and Examples for 2021 appeared first on Lusha.