Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Hubspot Marketing

NOVEMBER 29, 2024

Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research.

Product Marketing 109

Product Marketing Product Management Marketers 109

Hubspot Marketing

MARCH 29, 2022

We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year. So how are they budgeting in 2022? How much are marketers spending on content marketing? What Content Planners are Budgeting For in 2022.

Copywriting 102

Copywriting Market Research Content Marketing Marketing Strategy 102

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. Copywriting resources. Market research tools.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content. According to a 2022 survey of U.S.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Search Engine Land

APRIL 12, 2023

That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. i.e., “I’m a digital marketing strategist helping small businesses reach more customers online.”) It really is a no-brainer.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Sprout Social

AUGUST 30, 2023

People trust real people—39% of consumers say real customer testimonials or demos are the content they prefer seeing from brands, according to The 2022 Sprout Social Index™. And if your product team needs social for market research and customer feedback, get them up to speed on social listening.

Branding 141

Branding Copywriting PR Promotion 141