Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing.

Gen Z 118

Gen Z Millennials Fashion Manufacturing 118

Hubspot Marketing

JUNE 28, 2022

According to our 2022 social media marketing research , small businesses are prioritizing Facebook and YouTube in 2022 (even though they report that Facebook and Instagram generate the highest quality leads). They saw it as a non-serious platform meant to entertain Gen-Z. Image Source.

Gen Z 129

Gen Z User-Generated Social Media Marketing Education 129

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. — Jon-Stephen Stansel (@jsstansel) September 19, 2022. You know what you’re doing. Just kidding.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Hubspot Marketing

SEPTEMBER 7, 2022

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 August 7, 2022.

Gen Z 128

Gen Z Branding User-Generated Millennials 128

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Market research. Social listening.

Branding 100

Branding Gen Z Affiliate Marketing User-Generated 100

SocialPilot

JANUARY 24, 2024

Let’s look at the nitty-gritty of how to work with influencers and discover why influencer marketing sometimes fails, and you can avoid that with your business. These shades are more than eyewear; they’re a game-changer for Gen Z. Your brand values are the North Star guiding your marketing ship.

Influencer Marketing 78

Influencer Marketing Gen Z Social Media Marketing Communications 78

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. alone boasts approximately 32 million bloggers as of 2022.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83