Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Social media could be the future of e-commerce.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. UK online clothing sales expected to overtake in-store in 2022. Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. Stats roundup: Online grocery post-Covid-19.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

(Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. alone boasts approximately 32 million bloggers as of 2022. DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Econsultancy

MARCH 4, 2022

More than half (56%) of Irish consumers say the pandemic has changed the way they pay for products and services, with close to three quarters (73%) now preferring cashless transactions. UK online clothing sales expected to overtake in-store in 2022. 2021 product subscriptions drop notably in the US. in Q3 2020 to $103.43

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98