Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. But in 2022, things have changed.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Hubspot Marketing

MAY 9, 2022

So, what are the best times to post on each social media channel in 2022? In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. The Best Times to Post on Instagram.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. In 2022, the influencer market in the U.S. Influencer Marketing Budgets.

Influencer Marketing 137

Influencer Marketing Gen Z Millennials Price 137

Hubspot Marketing

DECEMBER 6, 2022

You can also customize these ads with your own branding and messaging, which makes them a great option if you have multiple products or services to promote. Their main goal tends to be featuring different products in order to directly generate sales, but they can also be used for different lead generation or brand awareness campaigns.

Advertising 131

Advertising Advertisers Millennials User-Generated 131

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. In other words: What's the best video marketing strategy for 2022 and beyond? to find out about their goals and strategies going into 2022.

Branding 107

Branding Video Marketing Millennials B2C 107

Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). Why we care. Amazon and Google reign. About the study.

eCommerce 96

eCommerce Gen Z Shoppers Millennials 96

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

JULY 6, 2022

There's a lot of content out there about productivity - everything from hacks to shortcuts to tips and tricks for how to get more done in less time. In early 2022, people’s timelines on social media – particularly Twitter – started filling with green, yellow, and black squares. But what about those times when you're bored? Lifehacker.

Real Estate 144

Real Estate Entertainment Millennials Place 144

Hubspot Marketing

SEPTEMBER 20, 2022

Products and Services. Spotlight products and services. 20 Best Instagram Story Ideas for 2022. On another day, you can ask for specific feedback on their experience with your brand’s products or services. A Q&A allows your audience to get to know your team, company, and its products/services better.

User-Generated 110

User-Generated Education Promotion Millennials 110

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Hubspot Marketing

APRIL 12, 2022

To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.

Gen Z 105

Gen Z Market Research Millennials Content Marketing 105

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. What types of content do consumers prefer for learning about products and services? Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., Put values first.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. In 2022, 16.7 Episode 2 now has over 823,000 views.

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Hubspot Marketing

NOVEMBER 12, 2023

In 2022, 72% of employees across industries reported feeling overwhelmed by change in their workplace. Just recently, 17m+ TikTokers made " the Millennial skip " go viral. And, while this hit millennials going from young adult to married with kids pretty hard, other generations certainly weren't immune.) Here’s how.

Millennials 81

Millennials Transform Product Management 81

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Alpha kids are also sometimes called "mini millennials" because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits. That's because millennial parents are extremely conscious of the products they use. "As

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. More than half of U.S. For Gen Z, that number soared to 69%. Why we care.

Gen Z 109

Gen Z Millennials Branding Customer loyalty 109

Martech

FEBRUARY 22, 2023

But data suggests marketers invested more in video content creation in 2022. What this tells me is that video production quality will be a focus. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% We have been doing this for years.

Gen Z 114

Gen Z Millennials User-Generated Marketing 114

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Social media could be the future of e-commerce.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

JANUARY 10, 2023

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 — a 48% jump from the prior year’s non-alcoholic beverage sales. In the same report, Drizly also noted products that were perceived as “lighter” such as clean wine and hard seltzer were some of the top-selling products last January.

Gen Z 97

Gen Z Millennials User-Generated Influencer Marketing 97

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. If your brand isn’t already getting social, you’re missing out.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement.

Gen Z 120

Gen Z Market Trends Millennials Marketing 120

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Martech

MARCH 24, 2022

Projected to increase 32% in the first half of 2022. ( YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Global metaverse market size was $47.69 Obsess ).

Gen Z 123

Gen Z Millennials Shoppers Digital Marketing 123

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Search Engine Land

SEPTEMBER 7, 2023

In 2022, Black Friday online sales totaled over $9.12 This could be a discount on a specific product, free shipping, or a gift with purchase. Optimize your product pages for Black Friday and Cyber Monday keywords. Make sure your product pages are optimized for these keywords so that they rank higher in search results.

Shipping 136

Shipping Millennials SEO Email Marketing 136

Hubspot Marketing

AUGUST 12, 2022

Fast forward to 2022 and not much has changed. In 2022, we surveyed 1,034 consumers to learn about their shopping habits. In addition, roughly 28 percent of respondents say a brand’s environmental impact and the ethical production of its products are two of the most important factors influencing their purchasing decisions.

Gen Z 140

Gen Z Education Marketing Marketers 140

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster. I build, my early career was in finance and product and sort of operations slash general management.

Email Marketing 92

Email Marketing CMO Non-Profit Marketing 92

DIY Marketers

JULY 17, 2022

07/19/2022 04:52 pm GMT. The jobs-to-be-done framework is a way to develop products based on understanding both the customer's specific goal, or "job," and the thought processes that would lead that customer to "hire" a product to complete the job. 07/19/2022 04:11 pm GMT. 07/19/2022 03:52 pm GMT. Leadership Books.

Millennials 113

Millennials Education Communications Product 113

Sachs Marketing Group

JANUARY 1, 2023

Google’s Core Web Vitals played a big role in 2022, and will continue to remain relevant in the coming years as one part of the greater lesson in the 2020s – user experience is crucial for ranking. A majority of millennials want companies to “pay it forward”, whether through charity or through public commitments to a cause. .

SEO 111

SEO User-Generated Millennials Advertising 111

Rock Content

APRIL 11, 2023

The State of Consumer Trends , a study conducted by Hubspot Blog Research, has discovered the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). This year, the number has grown to 42%.

Gen Z 76

Gen Z Marketing Strategy Millennials User-Generated 76