Remove 2022 Remove Market Research Remove Millennials Remove User-Generated
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. billion in business during 2022.

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If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Hubspot Marketing

However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. Who is Gen Alpha?

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The HubSpot Blog’s 2022 Content & Media Planning Report [Data]

Hubspot Marketing

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Ultimately, all of the above strategies are highly effective and will see significantly increased use and investment in 2022. Market and Demographic Research. Curious about some strategies and insights specifically?

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. There are 2 types of flair: User flair. What is Reddit?

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A Guide to Increasing Video Advertising Engagement 

Bannerflow

In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. Getting video engagement right is important because 86% of marketers say video has helped them generate leads.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. SEMrush) The U.S.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. Digital Shift Q1 2022 Chapter 3 – Expanding Gaming Worlds. billion by 2027, up from 173.7 Mobile gaming.