The CMO Survey

APRIL 24, 2024

Marketing leaders report their weakest performance is on “hiring staff to manage Martech” and on “integrating Martech across other data systems in the company.” Managing Generative AI AI is having an overall positive impact on marketing organizations. Marketing leaders report that sales productivity has improved by an average of 5.1%

New Technology 289

New Technology CMO B2C Marketing 289

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 96

Product SEO Customer Acquisition eCommerce 96

OnPassive Marketing

SEPTEMBER 10, 2022

The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty. Customer marketing efforts often include market research, target market analysis, customer segmentation, customer profiling, and customer journey mapping. One type of marketing is product marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market. Do I really need it? Not at all.

Branding 124

Branding Fashion Gen Z B2C 124

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Being successful on YouTube requires a big budget and professional production equipment. Neglecting your channel is, in turn, neglecting your target market and will impact your other marketing efforts.

Branding 101

Branding Gen Z Transform Education 101

Martech

MARCH 15, 2022

In marketing terms, your “antithesis” is your customer’s pain point. This is the core of your entire product-market fit, viewed at a subatomic level. Today, most businesses cannot count on being the only organization offering a particular service or product. Target market research. Source: Allen Martinez.

Branding 140

Branding Transform Customer Acquisition Customer 140

Unbounce

OCTOBER 20, 2023

Empathize with your target audience It should go without saying that you need understand the goals and motivations of the people who’ll be arriving at your landing page. What do they already know about your product or service? Get 10% off your first purchase,” “check out our new product,” “meet our leadership team.”

Whitepaper 105

Whitepaper eBook Promotion Communications 105