Martech

DECEMBER 3, 2021

Learn more by watching Coveo’s Director of Product Marketing, Stephen Rahal’s informative SMX Next session for tips and tricks on creating an onsite search strategy that helps you better understand each visit and optimize every interaction. Sign up here to learn more about on-site search.

Education 112

Education Analytics SEO Product Marketing 112

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Product 132

Product User-Generated eCommerce Analytics 132

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers. Agenda coming late April 2022.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

CXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it. Who is it for? What are its use cases?

Law 78

Law Transform Marketing Marketers 78

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing. Create test seed lists.

CRM 79

CRM Customer Journey Management Email Marketing 79

Buffer Marketing

MAY 18, 2022

In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. We decided to opt for an MVP (minimum viable product) first and asked our customers what to build after. Diego, our product manager for Start Page, sharing the news with the team.

Product 84

Product User-Generated Shipping Promotion 84

Litmus

JANUARY 13, 2022

With the average ROI of email being 36:1 , more marketers are turning to email to reach their audience and get their message heard than ever before. What does it take to stand out in the inbox in 2022? Is age, gender, or location still relevant to use as a reference for segmentation or personalization in 2022?

CRM 71

CRM Retail Product Communications 71

Litmus

NOVEMBER 23, 2021

2022 is just around the corner. How does the idea of customer journey factor into your 2022 plan? The post Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A appeared first on Litmus. Watch the webinar recording and read the Q&A below. Leave us a comment below.

Customer Journey 82

Customer Journey Email Marketing Marketing Mix Promotion 82

OnPassive Marketing

SEPTEMBER 10, 2022

There are several different types of marketing that businesses can use to reach their target customers. One type of marketing is product marketing. This type of marketing focuses on promoting and selling a specific product. Another type of marketing is service marketing. Referral Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Search Engine Land

JULY 19, 2023

Product Marketing Manager and Automation Lead for Microsoft, told Search Engine Land: “Since Google launched their Performance Max product in 2021, we took our time to understand if there was a need across advertisers for this kind of product on our side. Get the daily newsletter search marketers rely on.

Advertising 98

Advertising Advertisers Product Product Marketing 98

Digital Marketer

JUNE 10, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life. Sign up for early access here: [link].

eCommerce 80

eCommerce Customer Journey Product Marketing Product 80

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 131

Entertainment Marketing Marketers User-Generated 131

Hubspot Marketing

DECEMBER 28, 2023

A whopping 672 million global downloads made TikTok the most downloaded app in 2022. Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). The great thing about this platform is that users don’t expect perfect video production. So you don’t need an enormous budget to get started.

Video Marketing 106

Video Marketing Advertising Advertisers Entertainment 106

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? started in 1998).

Branding 110

Branding Real Estate eCommerce Copywriting 110

Martech

MARCH 1, 2024

But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It It didn’t even make the Sagefrog priority list in 2022.) Addressing such concerns is far from straightforward.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketing 133

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This puts the number at a 17-year low, said R/GA.

Customer 104

Customer Branding Shoppers Retail 104

Digital Marketer

JUNE 21, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life. Sign up for early access here: [link].

eCommerce 83

eCommerce Customer Customer Journey Product 83

Digital Marketer

JUNE 21, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life. Sign up for early access here: [link].

eCommerce 78

eCommerce Customer Acquisition Customer Journey Product 78

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet [Excel].

Management 134

Management Marketing Marketers Acquisition Marketing 134

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 billion by 2031 , growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai leverages AI to automate workflows like writing personalized cold emails and bulk product descriptions. Unlike Jasper.ai, Copy.ai

Price 111

Price User-Generated SEO Copywriting 111

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media Marketing 101

Social Media Marketing Communications Entertainment Marketing 101

Many Chat

APRIL 5, 2022

Speaker: Wonji Choi, Product Marketing Manager, Business Messaging at Meta . Moderator: Anna Tutckaia, Head of Marketing at ManyChat . The 7-Day Action Plan for Explosive Instagram Growth in 2022 and Beyond. Speaker: Candace Junée, Business Coach & Digital Marketing Strategist . Ditch the crystal ball.

Transform 105

Transform CRM Shoppers Digital Marketing 105

Search Engine Land

NOVEMBER 16, 2022

in office hours yesterday i said “i feel completely f *d, i’m so behind” and then my prof hit his vape and blew the smoke into the screen on zoom and told me to take my “stimulant of choice (legal or not) to catch up on missing work” — grace (@chamberofgrace) November 3, 2022. Let me be clear: I don’t mean this level of a makeover.

Education 101

Education SEO Management Promotion 101

Sprout Social

JUNE 27, 2022

Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. smartsheet.

Branding 133

Branding B2C Real Estate User-Generated 133

Unbounce

MAY 4, 2023

And these tools aren’t optimized to get marketers the best performance from their campaigns. Mike Kaput (Chief Content Officer at the Marketing AI Institute ) and Jess Petrella (Director of Product Marketing at Unbounce) recently talked about the explosion of AI marketing tools and how to evaluate different AI solutions.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Digital Marketer

SEPTEMBER 22, 2022

Starting July 18, 2022, Meta will change the basic item information they need to display an item. If you’re selling products on either of these platforms, you’ll need to make sure that each one follows all the new requirements. Otherwise, your products simply won’t appear in our shops. But don’t stress!

Shoppers 70

Shoppers Fashion Product Customer 70

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market. Do I really need it? Not at all.

Branding 125

Branding Fashion Gen Z B2C 125

Digital Marketer

SEPTEMBER 30, 2022

Did you know that 130 million users use Facebook and Instagram to discover sales and buy products during Black Friday weekend alone? . The key to a successful Black Friday is reaching the right audience with the right products. Become A Certified E-Commerce Marketing Master. So read on, and start planning now!

Shoppers 73

Shoppers User-Generated Price Product 73

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 110

CRM Health Customer Journey Performance Marketing 110

Martech

MAY 19, 2022

” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? No longer are we selling a product and moving on.

Management 130

Management Market Research Price Product 130

Search Engine Land

NOVEMBER 2, 2022

— annaleacrowe (@annaleacrowe) October 21, 2022. So, instead of promising ROI predictions based on keywords, an in-house SEO team can provide the agency with a full accounting of what true SEO looks like behind the scenes with product, engineering, and content. Get the daily newsletter search marketers rely on.

SEO 100

SEO Product Marketing Branding Product 100

Hubspot Marketing

SEPTEMBER 18, 2023

It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). With that in mind, let's dive into those fundamentals: Embracing Product-led Content Product-led content can supercharge your ability to convert organic visitors into paying customers, and it's been key to Hotjar's organic content success to date.

SEO 91

SEO Analytics Product Education 91

Digital Marketer

JULY 20, 2022

Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing.

eCommerce 80

eCommerce Branding Customer Product Marketing 80

Use Insider

FEBRUARY 16, 2022

Global lockdowns heavily impacted imports of “non-essential” products. Simultaneously, the demand for home use products has skyrocketed. With self-quarantining, a rise in work from home, and mandated lockdowns, consumers are more concerned with entertainment, improving life at home, and productivity than ever before.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Digital Marketer

JULY 17, 2022

Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing.

eCommerce 81

eCommerce Branding Customer Product Marketing 81

Martech

MARCH 8, 2023

However, our 2022 Salary and Career Survey does offer some martech-specific data: Women earn an average of 30% less than men in martech jobs at all levels. Martech crosses business sectors. Because martech is a function and not a standalone business sector, it is probably impossible to figure out its gender profile.

Promotion 97

Promotion Management Product Marketing Branding 97

Digital Marketer

JULY 13, 2022

Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing.

eCommerce 75

eCommerce Branding Customer Product Marketing 75