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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. New technologies are always being introduced and it can be difficult to keep up with the changing landscape. The good news?

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2023 predictions: How marketers will approach web3, virtual experiences and gaming this year

Martech

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. How data will change marketing in the new year. They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. Digital media and advertising.

Transform 106
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AR-powered gift cards for the holidays and beyond

Martech

” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. Click here to take the survey But Cardii foresees B2C use cases too. We’re a tech company, so I thought it would be super cool to reward my team and to do so using a new technology.

Transform 117
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Founder’s Story: The Origins of Customers.ai

Customers.ai

Transform site traffic into actionable leads (email + contact info) while enhancing the user experience. Between X-Ray and Consumer Directory, we can provide real-time, in-depth insights for B2C and B2B lead enrichment. We ended 2023 with record-breaking customer growth, new products (hello B2B !), Where is Customers.ai

Transform 118
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Making waves: Unexpected industries innovating on social

Sprout Social

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology. That’s an understandable feeling.

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47 B2B Marketing Stats to Know This Year [+HubSpot Data]

Hubspot Marketing

B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. That includes planning for changes in an uncertain market and adapting to new technology like AI. Only 68% of B2B marketers agree.

B2C 123