Rock Content

DECEMBER 20, 2023

Still, at the same time, we must admit that a lot happened in 2023. Another topic that surfaced more than usual in 2023 was “rebranding.” In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Do you also feel like you blinked, and the year is over?

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Transform Pharmaceutical Branding Communications 52

Martech

JANUARY 10, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. How data will change marketing in the new year. They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. Digital media and advertising.

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Transform eCommerce Marketing Marketers 98

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

User-Generated 124

User-Generated Retail Non-Profit Advertising 124

Search Engine Land

MAY 12, 2023

Musk tweeted the news, adding that Yaccarino would “focus primarily on business operations.” ” Musk will focus on product design and new technology. Musk added: “Looking forward to working with Linda to transform this platform into X, the everything app.” It is officially known as X Corp.

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Transform New Technology Advertising Advertisers 89

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. The early adoption of predictive AI models throughout the B2B martech stack, paired now with generative AI capabilities, promises even greater transformation.

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Transform User-Generated Marketing Marketers 90

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

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User-Generated New Technology Communications Digital Marketing 59

Martech

JUNE 12, 2023

However, their size and market position can cause them to focus excessively on refining existing products and technologies, neglecting to explore innovative yet unproven alternatives. This concept is further expanded upon in the “functioning technology” dilemma. This hesitancy extends beyond adopting new technologies.

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Transform New Technology Health Management 67

Customers.ai

JANUARY 2, 2024

Transform site traffic into actionable leads (email + contact info) while enhancing the user experience. We ended 2023 with record-breaking customer growth, new products (hello B2B !), new technology integrations (Semrush, Sendlane, Salesforce, and more !), Where is Customers.ai Customers.ai

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Transform Outbound Marketing CRM B2C 118

Martech

DECEMBER 7, 2023

” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. We’re a tech company, so I thought it would be super cool to reward my team and to do so using a new technology. The Cardii team delivered a really nice design that leveraged our new logo.

Transform 99

Transform CMO New Technology B2C 99

Hubspot Marketing

APRIL 5, 2024

That includes planning for changes in an uncertain market and adapting to new technology like AI. Although it’s become the new gold, a whopping third of B2B marketers don’t have data that’s good enough, while a fourth has the data but doesn’t know how to turn it into something usable.

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B2C SEO Transform Marketing 109

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer. That's right.

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Transform Millennials Non-Profit Place 78

Search Engine Land

MARCH 20, 2024

While this may seem hasty, given the uncertainties around this new technology, I have experience adapting to innovative technologies that transform the writing process. A new BrightEdge generative AI capability I’ve also started using BrightEdge’s Copilot for Content Advisor, launched on Dec.

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User-Generated Transform SEO New Technology 105

Chief Martec

OCTOBER 31, 2022

The pandemic motivated an enormous investment in digital transformation for companies, adding a ton of new technologies in all corners of their tech stacks. That can’t be good. Now, it’s understandable how this could be trending in the wrong direction. But especially in marketing. They should simplify and focus.

Transform 125

Transform Law CMO New Technology 125

Search Engine Land

OCTOBER 19, 2023

The advancements in natural language processing (NLP) that started with improving search have given us Transformer-based large language models ( LLMs ). All three components are typically implemented using pre-trained Transformers, a type of neural network that has been shown to be very effective for natural language processing tasks.

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Transform User-Generated SEO B2C 144

Welcome Software

OCTOBER 30, 2023

The following article is based on Jay Manciocchi’s main stage presentation at Opticon 2023 in San Diego. Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail.

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Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

The following article is based on Jay Manciocchi’s main stage presentation at Opticon 2023 in San Diego. Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail.

Management 40

Management Transform CMO Communications 40

Sprout Social

FEBRUARY 8, 2023

Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology. For over 80 years, we have led the industry in engineering trucks to help you #WorkSmart and the all-new #Plus_series line up has everything to get the job done. has the potential to help transform medicine.

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Manufacturing Transform Entertainment Law 86

Sprout Social

AUGUST 21, 2023

According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years. Our report also found 98% of business leaders agree that companies need to better understand the potential of AI and machine learning (ML) technology for long-term success.

Marketing 89

Marketing Marketers User-Generated Education 89

Unbounce

APRIL 19, 2024

Learn how they transformed hundreds of abandoning visitors into leads in one month. The challenge: Increase conversion rate without needing new resources Campaign Monitor wanted to increase customer sign-ups but looked to leverage their existing content. By comparison, the average is a modest 3-5%. The lesson here? March 14, 2024.

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User-Generated Transform eBook Non-Profit 52

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. The United Nations World Tourism Organization states : “as information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms”.

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Transform Customer Journey New Technology Management 52

Digital Marketer

MAY 19, 2023

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. The next Google, Facebook, TikTok, etc. But fret not!

User-Generated 76

User-Generated Marketing Marketers Transform 76

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.

Health 202

Health Non-Profit Food Energy 202

Sprout Social

JANUARY 19, 2023

According to our survey, both marketers (72%) and consumers (60%) expect brands to continue combining real-life and digital experiences in 2023 (i.e., Immersive experiences supported by haptic technology transfers touch from the virtual world to the user in real life. NFT giveaways, in-experience currencies, etc.).

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Branding Real Estate User-Generated Communications 115

Sprout Social

DECEMBER 14, 2022

Some companies are also considering working in the metaverse , using VR technology for employee engagement and meetings for remote workers. As with any new technological innovation, there are early adopters making strides in the metaverse. Industries making strides in the metaverse . Real estate.

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Real Estate Branding Fashion Food 108

Duct Tape Marketing

DECEMBER 6, 2023

Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Just visit activecampaign.com slash duct tape.

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Transform Price Place Inbound Marketing 83

Martech

JUNE 12, 2023

Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. Shouldn’t we get our enterprise act together before we select any new technology? Get MarTech!

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Transform eCommerce Energy CRM 102

Unbounce

JUNE 6, 2023

Um, speaking on behalf of someone who runs a, a bit of an in-house creative agency here at Unbounce, always looking for opportunities to adopt some of these new technologies and tools to augment our processes, get better results at the end of it as well. Order now and transform your elephant’s playtime like never before.”

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Marketing Marketers Entertainment Transform 126

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. It’s not just the people who are actually going to be affected [by the technology] but a much wider facet of the business.”.

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Transform Customer User-Generated Advertising 111

Use Insider

FEBRUARY 16, 2022

According to Insider Intelligence , forecasters expect multichannel sales to make up close to 46% of all eCommerce sales by 2023. The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. But what do these cases tell us?

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Customer CRM eCommerce Customer loyalty 52

Martech

SEPTEMBER 15, 2021

He cited an IDC Technologies prediction that there could be over 500 million digital apps and services deployed using cloud native approaches by 2023. Based on a recent study by Workato, it’s obvious that the pandemic has pushed businesses into transforming many of these functions.

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Transform New Technology Customer Management 85

Marketing Insider Group

DECEMBER 20, 2022

Tata Communications (Gold award): An innovative “Leading in a Digital-First World Global Thought Leadership Campaign” emerged during the global pandemic, recognizing that organizations were in a wide variance of readiness as digital transformation accelerated. Marketing Vision 2022 Keynotes and Sessions.

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Thought Leadership Whitepaper Transform Marketing 64

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. in 2022 and 2023 respectively. Travel ad spend set to grow at six times of overall ad market by 2023.

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Advertising Advertisers Retail Shoppers 52

Martech

MARCH 2, 2023

Dig deeper: Experience, ecommerce and transformation for marketers in 2023 Easy to use, easy to launch. Because the Papa Johns/Netspend promotion used WebAR technology, consumers didn’t have to download an app to trigger the augmented experience. They see the dollar bill come alive directly on their phone screen.

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Transform Promotion User-Generated Food 100