Remove 2023 Remove Customer Acquisition Remove Direct Marketing
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Why zero party data is key in a cookieless future

Econsultancy

The marketing shift is on this year as third-party cookies are being phased out in 2023. A new era of strategies is emerging to prepare companies for a world without cookies, as well as answering some big questions such as: What can brands do to stay relevant and acquire customers online?

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Webinars and events are another popular marketing channel for direct marketers. What ad is performing the best?

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%