Econsultancy

JANUARY 21, 2022

The marketing shift is on this year as third-party cookies are being phased out in 2023. A new era of strategies is emerging to prepare companies for a world without cookies, as well as answering some big questions such as: What can brands do to stay relevant and acquire customers online?

Shoppers 52

Shoppers Customer Acquisition CMO Direct Marketing 52

DIY Marketers

JANUARY 5, 2023

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Webinars and events are another popular marketing channel for direct marketers. What ad is performing the best?

Non-Profit 76

Non-Profit Marketers Marketing User-Generated 76

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertisers 52

Advertisers Advertising Retail Shoppers 52