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What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps

Lusha

In 2024, ABM isn’t just a trend; it’s a necessity for B2B businesses that want to cut through the noise and forge lasting relationships with their most valuable customers. In this comprehensive guide, we’ll break down everything you need to know to master ABM in 2024.

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How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

But what exactly is a B2B marketing funnel, and how can you build one that not only attracts leads but converts them into valuable clients? This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth.

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The 2024 guide to generative AI in marketing

Use Insider

How can you use generative AI in marketing automation platforms? You can use these insights to target specific audience segments with personalized marketing campaigns and offers, maximizing relevance and driving higher conversion rates.