2024 CRM Customer Journey Transform 
Martech
APRIL 4, 2024
The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.
Search Engine Land
DECEMBER 21, 2023
We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.
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Martech
DECEMBER 18, 2023
Artificial intelligence is rapidly transforming marketing operations. Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Dig deeper: Integrating marketing with technology: Best of the MarTechBot 2.
Martech
JUNE 12, 2024
This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. “It’s about orchestrating a journey,” she said, “mapping out a customer journey.
Sprout Social
JANUARY 9, 2024
Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. The posts are automatically assigned as positive, neutral or negative so customer care teams can prioritize messages accordingly and act swiftly.
Sprout Social
DECEMBER 20, 2023
With Sprout’s ability to plug into your CRM, get a full 360-degree view of your customer, and the customer journey. They also offer an extensive list of 13 solutions that span discovering and managing creators, a creator CRM, competitor benchmarking and team collaboration tools.
Martech
APRIL 2, 2024
Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. The problem is that, for most companies, those environments operate from different data sets that are trapped in applications, spreadsheets and data warehouses or lakes — even though the customer is the same.
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