Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

Chief Martec

DECEMBER 5, 2023

It’s hard to explain why this is such an incredible time of technology-powered transformation in marketing in a few brief remarks. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Transform 99

Transform Thought Leadership Customer Journey Digital Marketing 99

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 78

Market Trends CMO Transform User-Generated 78

Digital Marketer

DECEMBER 21, 2023

So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. 8 Benefits of AI in Digital Marketing in 2024 First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

CRM 54

CRM Management Transform User-Generated 54

Martech

MARCH 6, 2024

Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” The vast majority are ready to embrace AI for targeting, serving relevant ads to customers and other aspects of advertising. Dig deeper: 2024 Predictions for Retail media networks Get MarTech!

Retail 123

Retail Shoppers Transform Advertising 123

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. If you want to understand, leverage, or optimize how you interact with customers, take a look at the touchpoints that shape the customer journey. You get a better idea of what your customers like and dislike. That’s what marketing is all about, at its core: connection.

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Key Performance Indicator 102

Key Performance Indicator Transform Marketing Mix Marketing 102

Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. The posts are automatically assigned as positive, neutral or negative so customer care teams can prioritize messages accordingly and act swiftly.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Chief Martec

JANUARY 1, 2024

Welcome to 2024! I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes.

Transform 108

Transform User-Generated Customer Journey Advertising 108

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Prepare your business to catch the next wave of digital transformation. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Dig deeper: 4 AI categories impacting marketing: Personalized customer journeys 4.

CRM 124

CRM Transform User-Generated Marketing 124

Martech

DECEMBER 29, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. But what impact does a one-touch, disruptive, pushy message have on long-term customer loyalty? But they must understand the consumer journey first. The real customer journey is an unpredictable series of twists and turns.

Shoppers 105

Shoppers Transform Customer loyalty Customer Journey 105

Welcome Software

JANUARY 23, 2024

How do you deliver value at every stage of the customer journey? Even with a solid customer journey map, delivering that value -- much less connecting it directly to the everyday work that happens on the ground -- is easier said than done. Align with all your cross-functional partners.

Transform 45

Transform Customer Shipping Customer Journey 45

Welcome Software

JANUARY 23, 2024

How do you deliver value at every stage of the customer journey? Even with a solid customer journey map, delivering that value -- much less connecting it directly to the everyday work that happens on the ground -- is easier said than done. Align with all your cross-functional partners.

Transform 40

Transform Customer Shipping Customer Journey 40

Customers.ai

APRIL 18, 2024

Enhance Customer Journeys Tailor the advertising experience to meet the unique demands and preferences of your audience, leading to higher engagement rates and conversion opportunities. Why You Need First-Party Data First-Party Data From Customers.ai

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Duct Tape Marketing

JANUARY 9, 2024

The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. And it's not what you sell, it's the problems that you solve for your ideal customers. What is your customer journey look like? What should it look like?

CMO 65

CMO Customer Journey Transform Traditional Marketing 65

Duct Tape Marketing

JANUARY 16, 2024

In this episode, you’ll learn: The Dimensions of Trust in Business The Value of Trust in Business: Building Trust with Clients Measuring Trust Levels Embrace trust as a strategic asset, and watch how it transforms your business in 2024 and beyond. 07:01): That's a level of the customer journey.

Non-Profit 66

Non-Profit Transform Communications Price 66

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. Third-party cookies let marketers retarget website visitors across different sites. Image via CookieYes.

Law 103

Law Transform Marketing Mix Marketing Strategy 103

Sprout Social

DECEMBER 20, 2023

With Sprout’s ability to plug into your CRM, get a full 360-degree view of your customer, and the customer journey. Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence.

Branding 107

Branding Price Influencer Marketing Transform 107

Martech

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. The problem is that, for most companies, those environments operate from different data sets that are trapped in applications, spreadsheets and data warehouses or lakes — even though the customer is the same.

Transform 114

Transform Customer Journey Shipping Analytics 114

Hubspot Marketing

APRIL 5, 2024

HubSpot’s State of Marketing Report ) 73% of B2B marketers understand the customer journey their leads take, while 27% either don’t or are still on the fence. So, in 2024, data makes all the difference. B2B Lead Generation Stats 16% of B2B marketers say that lead generation is the primary marketing goal for 2024.

B2C 110

B2C SEO Transform Marketing 110

Search Engine Land

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. The problem is that, for most companies, those environments operate from different data sets that are trapped in applications, spreadsheets and data warehouses or lakes — even though the customer is the same.

Transform 85

Transform Analytics Customer Journey Shipping 85

Customers.ai

JANUARY 12, 2024

in 2024 to total $442.6 Decoding the Customer Journey Let’s break it down. With identity resolution, we’re not just tracking clicks and impressions; we’re mapping out the entire customer journey. Think of it as having a high-resolution map of your customer’s journey.

Transform 106

Transform Advertising Advertisers User-Generated 106

Use Insider

DECEMBER 14, 2023

The emergence of generative AI The emergence of Generative AI has marked a transformative milestone. As businesses grapple with the complexities of personalization and building seamless customer experiences, Generative AI has emerged as a key solution, offering unparalleled capabilities in content creation and user journey orchestration.

Product 52

Product Transform Branding Customer Journey 52

Sprout Social

SEPTEMBER 25, 2023

The importance of a customer service strategy A 5-step framework for developing a customer service strategy 2 real-world customer service strategy examples to inspire your approach 3 factors influencing customer service approaches in 2024 What is a customer service strategy?

Customer 110

Customer Transform CRM Shipping 110

Unbounce

MARCH 5, 2024

Updated on March 5, 2024. Simply put, an A/B testing tool is software that transforms a sea of “what ifs” to “what works.” It offers advanced features like AI-powered personalization, omnichannel testing, and server-side testing to optimize the entire customer journey across web, mobile, and more. Google Optimize is dead.

Price 98

Price eCommerce Transform User-Generated 98

Unbounce

MAY 6, 2024

Updated on April 30, 2024. Increasing your conversion rate can transform a low-performance campaign into a winner, getting better results from the traffic your landing pages already receive. You can do this by creating a customer journey map and identifying opportunities for personalization. Not bad, right?

User-Generated 59

User-Generated Non-Profit Customer Journey Analytics 59

Litmus

FEBRUARY 27, 2024

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. It’s not so easy anymore. Enter: The post-cookie era. We’ve known about this change since January 2020, when it was first announced… but it’s still a punch in the gut.

B2C 88

B2C Email Marketing Transform Retail 88

Duct Tape Marketing

MARCH 14, 2024

Emphasizing the importance of leading with strategy, I challenge the conventional project-based approach to marketing, advocating for a transformative focus on strategic direction. By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond.

CMO 68

CMO Key Performance Indicator Transform Thought Leadership 68

Unbounce

MARCH 8, 2024

Updated on March 6, 2024. Conversion or sales funnel In marketing, a funnel is taking someone through the customer journey—from visiting your website to signing up for your newsletter and purchasing a product. It uses AI to show customer behaviors, feelings, and even intent throughout their customer journey.

Transform 52

Transform Analytics Copywriting Marketing 52

Unbounce

MARCH 12, 2024

Updated on March 12, 2024. Customers come rolling in, realize how amazing your product is, and start throwing money at you—while you lean back in your chair and watch the revenue pour in. Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat.

Product 59

Product eCommerce eBook Shipping 59

Use Insider

MARCH 6, 2024

This immediate responsiveness meets and anticipates customer needs, creating a seamless and engaging journey that elevates satisfaction and cultivates a sense of value. Moreover, real-time data allows you to adapt to market trends and incorporate instant feedback to improve customer experiences.

Transform 52

Transform Marketing Marketers Market Trends 52

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2024. You are no stranger to long to-do lists.

Influencer Marketing 124

Influencer Marketing Customer loyalty Transform Marketing 124

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage. Executive sponsor.

User-Generated 104

User-Generated Transform Analytics CMO 104

Chief Martec

FEBRUARY 1, 2024

Empirical evidence supporting that vision came with the release of Workato’s 2024 Work Automation & AI Index report earlier this week. Complex processes (4-6) involve conditional rules, logic, looping, data transformations, and cross-reference data. But here’s the thing: directionally, I think they’re right.

Transform 102

Transform Law User-Generated Marketing 102