The CMO Survey

APRIL 24, 2024

Overall marketing spending is expected to grow by 4.7% (from actual growth of 2.5% in the last year), while digital marketing spending growth is expected to cool to 8.0% (from 8.9% While the overall level of investments remain positive, the drops in CRM investments from 6.2% actual growth in the last year).

New Technology 289

New Technology CMO B2C Marketing 289

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Search Engine Land

NOVEMBER 28, 2023

The directive is to end 2023 strong and prepare for 2024 long before it’s started. Although the new year is still weeks away, budget planning shouldn’t be a last minute shot in the dark. Urgency to realize the productivity gains promised by AI and other new technologies. Data cleanup will be a priority for many in 2024.

Advertising 100

Advertising Advertisers User-Generated CRM 100

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

CRM 109

CRM Digital Marketing Customer Acquisition Communications 109

Customers.ai

JANUARY 2, 2024

CRM Integrations : Send contact enrichment data directly to your CRM with Klaviyo, Mailchimp, Google Sheets, Zapier, and more. We ended 2023 with record-breaking customer growth, new products (hello B2B !), new technology integrations (Semrush, Sendlane, Salesforce, and more !) Where is Customers.ai Customers.ai

Transform 118

Transform Outbound Marketing CRM B2C 118

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Digital Marketing Knowledge.

Marketing 108

Marketing Marketers Telemarketing Customer Journey 108