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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

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Building a future-ready marketing operations team

Martech

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Sales and Marketing Automation.

Marketing 108
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Marketing automation software for small business: How to get started

Martech

Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget. Marketing automation makes tasks like email marketing and social media posting efficient and scalable. Personalization using these tools improves customer engagement.

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Meta advertising: what you need to know

illumin

With the rebranding of Facebook to Meta, new technology and trends will bring new formats to explore and familiar processes to refine. Facebook ads expanded its ad formats, featuring eight separate advertising options such as: photo, video, stories, Messenger, Marketplace, carousel, slideshow, collection, and playable content.