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Unlock marketing efficiency: The essential guide to martech stack optimization

Martech

Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack. This includes tools and solutions integral to MOps, such as data management platforms, analytics tools, customer relationship management (CRM) systems and content delivery platforms.

CRM 107
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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

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The data disconnect: Why understanding your data landscape matters more than ever

Martech

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

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AI Email Writer: The Key to Marketing in 2023

Customers.ai

Now, AI email writers seem like an exciting alternative: similar results with much less work. As with any new technology, it makes sense to be skeptical of the claims about just how life-changing these tools are. Are AI email writers as good as everyone says? Your email marketing won’t ever be the same.

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22 Best Text Messaging Apps for Business SMS Marketing in 2022

Customers.ai

In previous years, SMS marketing was not so much a unicorn, but rather a donkey. Not only is this new technology, but marketers can increase their sales and conversions up to 7x by using SMS marketing. So hold onto your hats and buckle up for 2022’s new best text message marketing applications for business.

CRM 88
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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Are you doing email marketing? Social Media.

CRM 103
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How to Recover Ad Retargeting Audiences After iOS 17

Customers.ai

The good news (for now) is that email campaigns shouldn’t be impacted, specifically if you are using an email marketing platform that appends UTMs after a link redirect. We also know marketers are great at adapting. This information will also be removed from links in Safari Private Browsing.” Customers.ai